True REST Timeline

2008 – Nick’s first float experience in Sedona, AZ

2009 – Nick traveled to Europe and studied mature float market in EU

2010 – Opened flagship True R.E.S.T. location in Scottsdale, AZ

2013 – After 3 years of successful operations, sought franchise partner

2014 – True REST Franchising, LLC was created

2018 – Sold over 92+ franchises throughout the US and Canada

Industry Timeline

1950 – Questions of sensory deprivation by John C Lilly

1954 – 1^st float tank was invented

1972 – New tank design expirements

1979 – First float center opened for business

1980s – Float industry “boom”

1990s – Industry goes quiet

2010s – Regrowth of industry, 15 float centers in North America

2015 – Industry goes mainstream

True REST Value

• True REST is one of the original floating pioneers and known as an Industry Leader
• Our Spas offer a “Four Seasons” experience with an up-scale design
• 9+ years of validated operating experience at our model flagship spa in Tempe, AZ
• We provide an extensive, turn-key business model, with daily support tools
• Provide a best-in-class team of industry and franchising experts

Benefits of float therapy

Left/Right Brain Synchronization

• Better mental clarity and alertness
• Increases creativity
• Heightens visualization
• Deepens meditation
• Expands awareness
• Increases sharpness of senses
• Accelerates learning
• Increases motivation
• Diminishes depression
• Reduces anxiety and fear

Well Being

• Promotes Calm
• Peaceful relaxation
• Eliminates fatigue
• Eliminates jet lag
• Improves sleep
• Alleviates stress
• Energizes
• Rejuvenates
• Revitalizes

Physical Benefits

• Improves athletic performance
• Helps prevent sports injuries
• Speeds healing process
• Decreases Cortisol, ACTH, Lactic
• Acid, and Adrenaline production
• Increases Endorphins
• Relieves migraines
• Boosts immune function
• Improves circulation
• Reduces blood pressure

Clinical research studies have been accumulate here

Development Support

PRE-OPEN SUPPORT

Before Franchise Launch:

6% Royalty Includes

• Target Market Research
• 12 Weeks of Pre-Open Marketing
• 3 days of brand + operations training
• 3 days of running a corporate spa
• 3 days with corporate trainers in your spa
• 100 page Build Out Guide
• 3 year financial pro forma review
• True REST template Business Plan
• Complete checklist to get the spa open

REAL ESTATE

The Optimal 6 pod True REST Spa Location:

• 2,800 - 3,000 SF
• Can accommodate 6 float pods
• Destination-Driven Location allows for flex space in a B – B+ location accessible on commuter routes
• Windsor Realty, a franchising specialist, will assist you through the site selection, and negotiate the lease on your behalf at no cost to you

INTERIOR DESIGN

• “4 Seasons” of the Floating Industry
• Materials chosen and tested for design and longevity
• Physiology of lighting and customer flow
• True REST conceptualized a soothing, natural and holistic environment
• Upscale look and feel that is approachable and appealable to the masses
• Furniture, fixture, and equipment theme options

ONGOING SUPPORT

6% Royalty Includes:

• Monthly promotional content & location specific content design
• Yearly onsite visits
• Manage website and location page
• Manage all aspects of social media
• Annual conference featuring classroom sessions and roundtable discussions
• Monthly webinars with all franchisees
• 1 on 1 weekly and monthly support
• Webinar library of best practices videos

MARKETING SUPPORT

2% Marketing Royalty Includes:

• Comprehensive Marketing & Communications Strategy
• Hands-on Social Media Marketing training
• Brand advertising and Public Relations designed to build education, awareness, and drive customer traffic
• Professional branding and customizable local marketing materials and collateral
• Unique microsite for each franchise that promotes usability and search engine optimization
• Access to online marketing library with an arsenal of pre-approved print and online templates

OUR FLOAT PODS

Unparalleled Functionality & Patented Design

• Mp3/iPod player ready
• Easy-change filters
• Multi-colored LED light system
• 24/7 UV/Ozone filtration
• Built-in heater
• 2 way intercom with lobby
• $28,950/pod for franchisees

TEAM

Jim Rowe – CEO

Roger Boomer- COO

Mandy Rowe - President

Pat Gerke – Training & Support

Stacy Trossen - Tech

Devon Sall - Pod Tech

ADVISORY BOARD

David Humphrey - Former Massage Envy CEO

Joe Polish - Genius Marketing, Brand Guru

Dr. Michael Breus, Ph. D. - Clinical Psychologist

Mark Lambert - Top National Water Expert

Bill Scott - Wealth Management Merrill Lynch

NEXT STEPS

How to become the next True REST Franchisee:

1. Review the email campaigns and FranchiseDisclosureDocument (FDD)
2. Submit the Franchise Disclosure Document Receipt Page(Item23)
3. Complete the Confidential Franchise Application
4. Attend True REST Discovery Day in San Diego and meet the Executive Team
5. Be awarded a franchise
6. Review the disclosure document with a franchise attorney
7. Execute the Franchise Agreement and pay franchise fee
8. Meet our Franchise Family at University and let the FUN begin!