Musicologie delivers simply delightful music lessons to all ages and abilities through private lessons and group programs like Musicologie Junior, Accelerated Labs and RockStars. We are a brick-and-mortar concept, specializing in small, in-person, neighborhood lesson studios. Since our founding in 2014, we've taught more than 5,000 students ranging in ages from 6 months in our Musicologie Junior program, to elementary kids in Accelerated Labs and RockStars, to adults in private lessons.
Our Why
Music is magical. It’s emotional. It’s fun. It makes us feel things and see possibilities. It expresses love and hope and sadness and fear and wonder. Every culture ever known can be identified by the music played by its people.
Music helps us learn. It improves coordination, language, reading and math skills. It nurtures our emotional and cognitive health. Studying an instrument makes our brains bigger and reduces chances of hearing loss and dementia.
And get this – it’s not merely that music provides these benefits; research shows learning music is the best way to get them.
Because of all this, music lessons are one of the most important and impactful investments anyone can make in themselves or in their children.
That’s why. Because music makes us human.
Our Mission
To create an inclusive community of musical explorers and empower teachers to build sustainable careers.
Our mission is everything to us. It defines who we are, why we exist and where we’re going next. We want to grow our community while doing right by those around us.
Our Values
We act with integrity and tell the truth; we build trust through our words and actions.
We laugh and have a good time and leave other people’s days better than we found them.
We make music lessons fun! We are friendly, encouraging, patient and sometimes a little weird.
We communicate reliably and respectfully. Our words have the power to educate, inform and inspire.
We innovate and take risks, share openly and collaborate on forward thinking solutions. We create, and so we thrive.
We are curious and empathetic listeners willing and able to adapt our teaching methods to deliver an amazing learning experience.
How We’re Different
The private music lessons market is ultra-competitive, but fragmented. Musicologie stands out because of a unique combination of factors that define who we are.
- Not your childhood piano teacher – we’re fun, engaging and we love what we do
- A focus on in-person lessons in a friendly, neighborhood studio
- Education for life, with programs beginning at age 6 months and advancing through adulthood
- Best in class proprietary studio management software that enhances the student experience and dramatically simplifies studio management
- Researched, tested, proven, and awesome curriculum that combines traditional methods and innovative new pedagogy
- Values that drive each decision and inform every interaction: integrity, fun, communication, innovation, and curiosity
- A teaching philosophy that extends to our franchise community: We are unified by one common goal: to deliver an amazing learning experience
- Robust start-up and brand standards manuals give clear direction and allow you to capitalize on your strengths
- Exceptional training, marketing programs, and operational support providing the tools you need to succeed
- Collaboration and community among other studio owners and managers: We create a welcoming and supportive environment that fosters creativity and a sense of belonging
- Proven digital marketing and SEO strategies
- Standardized system for student acquisition and retention
- An exciting brand that both teachers and students are loyal to
Franchise Support
Our franchise development team is with you from day one to make sure your Musicologie studio comes to life and is poised for success. All four of our core team members will work with you personally at every step of the way.
The Key Pieces of Support
- Student Acquisition. Our lead generation strategy gives you a powerful sales funnel and manages students from lead, to first lesson, to enrollment, to eventual withdrawal, automatically collecting data and student feedback all along the way.
- Teacher Management. Managing teachers can be the hardest part of this business. But we’ve got you! From recruiting to managing, we’ll help you build and retain a world class group of teachers.
- Training. Starting a business is never easy, but we make it simple with our manuals, playbooks, templates and in-person training. We’ll take you through each piece of the business step by step so you feel confident.
- Marketing. Our brand fund is set up to help you promote your Musicologie through on the ground strategies, digital services and more.
- Ongoing Support and Community. We’ll be there daily to answer questions, help you monitor your business, and quickly push through any problems. Our active community of owners is also available through our owner’s forums and in-person to provide immediate feedback and support.
What You’ll Receive
- Complete training, manuals and operational support
- Curriculum for Musicologie Junior, Rock Band and Accelerated Piano Lab (1000+ pages!)
- Toolkit for recruiting, training, motivating and managing teachers
- Digital marketing, lead generation and SEO content done for you
- A helpful community of owners who have been through it all before
- Proprietary studio management software with a dedicated development team responding to your questions and feedback
Our Process
1. Getting Started
Our first call will be a quick 10-15 minutes to allow us to get acquainted. We’ll send you our Request for Consideration form to complete for the next call.
2. Getting to Know Each Other
During our second call a week later, we will learn more about you - your background, goals, and capabilities. We will explain what you can expect from our process.
3. FDD Review and Intro to Funding Partners
We’ll send you our Franchise Disclosure Document (FDD) and go through the information. This is an extensive document that goes through start up costs, financial performance representations and more.
4. Due Diligence
This phase of the process includes Franchise Agreement review, market and demographic research, and background and credit checks.
5. Discovery Day
We will welcome you to Columbus, OH to see a couple of our studios in action and learn more about the culture and operation of Musicologie.
6. Franchise Awarded
We sign and execute the franchise agreement and/or development agreement. This is just the beginning! Now we get to work building your Musicologie.
