The IKEA Concept

The IKEA Concept is based on offering a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. Rather than selling expensive home furnishings that only a few can buy, the IKEA Concept makes it possible to serve the many by providing low-priced products that contribute to helping more people live a better life at home. 

The IKEA Concept guides the way IKEA products are designed, manufactured, transported, sold and assembled. All of these factors contribute to transforming the IKEA Concept into a reality.

The IKEA Store

The IKEA store is where the IKEA range is sold. It is also where the range comes to life. Visitors are encouraged to take their time and get comfortable with IKEA home furnishing solutions and products in realistic room settings and real-life homes. To sit, lie down, open and close drawers. To compare styles. Compare prices. And imagine the possibilities!

IKEA customers are actively involved in the shopping experience. The IKEA Concept relies on customers to choose, collect, transport and assemble IKEA products themselves. All products in the store are supported by price and product information that is clearly marked on  large, easy-to-read tags. This makes it easy for visitors to serve themselves. There are, of course, knowledgeable co-workers available to customers when needed. Customer involvement contributes to IKEA low prices. That is the idea behind: "You do your part. We do our part. Together we save money."

The IKEA Franchise

Inter IKEA Systems B.V. is the owner and world-wide franchisor of the IKEA Concept and aims to bring IKEA products to as many people as possible by franchising the IKEA Concept to franchisees. Right to franchise the IKEA Concept is only granted in new countries with no IKEA operations present. All our existing IKEA Stores are shown at our homepage. 

Inter IKEA Systems B.V. is constantly evaluating new countries and is following a long-term strategic expansion plan, which sets our priorities of future growth navigates where to put focus and when.

Decision to enter a new country is made after a thorough market study and a franchisee will be carefully evaluated and approved.

When selecting franchisees, Inter IKEA Systems B.V., among other things, evaluates the following: 

• thorough retail experience

• extensive local market knowledge and presence

• corporate culture and values

• financial strength and ability to carry through the investment penetrating a country in full and in a large-scale retail environment format

Any franchisee must demonstrate its ability to establish and operate IKEA stores nationally.