Franchise With Heyday
We’re looking for franchising partners—entrepreneurs with a passion for empowering clients and estheticians. With personalization and expertise at the core of what we do, you’ll equip your team with the tools and training needed to perform personalized treatments and guide their clients’ skincare journeys.
Why Heyday?
Franchising can be a win-win situation when you have a brand and operations playbook that can be utilized by a local operator. At Heyday, we’ve created a best-in-class, single service business that has overwhelmingly succeeded in multiple markets.
Our unique attributes include:
- Personalized facials
- Data collection to enhance our personalized services
- Digital investments to add value to our clients’ skincare journey
- Curated skincare products at every price point
The Skincare Market
- $103BN & Growing Category
- Service & Product, Men & Women
- Highly Loyal Category
- High Purchase Frequency - (4–12X/Year)
- Compelling Customer Economics
- Deep Emotional Resonance
Our Estheticians
We've built the largest, most diverse team of expert Licensed Estheticians—and in our shops, we constantly cultivate a culture of education and excellence.
More Reasons to Franchise With Heyday
- After food, skincare is the number one daily routine in people's lives.
- COVID accelerated the already growing shift in skincare over beauty.
- Expert guidance and routine personalization stand out among traditional skincare ecommerce.
The Opportunity
The Consumer Need
- Self-care, accessible, approachable
- Specialized services, focused treatments
- Expertise and guidance on personalized routines
- A brand to provide trusted skincare content
- Curated SKUs from independent and clean brands
The Current Market
- Beauty, expensive, intimidating
- Multi-service spas and salons
- One-size-fits-all product-pushing, unpersonalized
- Skincare misinformation and noise; beauty
- Limited options based upon ”best margin deals” that salon owner receives from brand
Ideal Candidate
Heyday is looking to bring in highly motivated owners who are empathetic, interested in helping people be their best selves and are able to connect easily and quickly with people, and their communities. Multi-unit owners, former senior executives, and those with backgrounds in sales and marketing will find an opportunity with Heyday highly enriching.
If this sounds like you, request information to learn about Franchising with Heyday today!
