Waxing The City Overview
Waxing The City provides an experience only the experts can provide. The best waxing experience requires two things: the best service providers and the best wax. Luckily, we have both. Our highly-trained Cerologists® are the ultimate pros at their craft. They use our custom-formulated wax, which offers gentle hair removal while soothing, exfoliating and softening your skin.
Why Waxing The City?
Body waxing is a fast-growing segment of the booming salon industry. As it continues to gain in popularity – for women and men, young and old – a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities. The global waxing industry is currently a $10B industry and is projected to double by 2027. Moreover, industry reports show that specialty salons like waxing and nails fared well during the 2008 recession when industry revenue reached $11B in the US, proving consumers do not want to give up self-care and beauty even during hard times.
The national waxing industry has a lot of room for growth with only one major competitor and a handful of regional chains on the landscape. With that, Waxing The City has already built a reputation as a relatable and fun brand that gives clients an exceptional experience every time they come into the studio.
Benefits of Franchising With Waxing The City and Self Esteem Brands
- A Focus On Waxing
Many salons and spas offer waxing, but usually as a side offering to their menu of services. At Waxing The City, waxing reigns supreme! Plus, unlike others, we offer a full range of hair removal services – for women and men. And, we do it in a comfortable, clean, and urban-inspired setting. Our clients are confident we know what we are doing – and we do it very well! The Cerologist also shows our focus on waxing. At Waxing The City, our licensed estheticians are not only waxing specialists, they are the ultimate professionals at their craft. This led us to create our very own title of Cerologist, which combines “cera” (Latin for wax) with “ologist” (to indicate their level of education and expertise). Only Waxing The City has Cerologists, so don’t be fooled by imitations at other salons!
- Joining The Self Esteem Brands Family
Improving the self-esteem of the world. That’s the lofty goal of Self Esteem Brands, the parent company of Waxing The City, Anytime Fitness, The Bar Method, and Basecamp Fitness. Self Esteem Brands is also the parent company of Provision Security Solutions, Healthy Contributions, and PumpOne. With the vision of improving self-esteem of the world at its core, Self Esteem Brands seeks to enrich the lives of all of those who interact with our companies in nearly 40 countries on seven continents worldwide. That includes our customers, vendors, employees, franchisees and the surrounding communities where more than 5,000 of our independently owned and operated franchises are located. Additionally, Self Esteem Brands is actively seeking other innovative business concepts to partner with and franchise.
- A Franchise Opportunity Like No Other
As a Waxing The City franchisee, you and your staff can provide consistent, comfortable, affordable – and highly sought-after services – in your community. Waxing The City studios are year-round businesses that are well positioned to cultivate a high percentage of repeat business from your regulars. This helps keep advertising budgets in line and our certified Cerologists busy! It is also a business that lets you scale up gradually, helping you to manage your initial costs carefully as you grow. With your professional background and our established systems for marketing, human resource management, and business operations, you will have a proven formula to grow a business you love and passionately believe in.
YOUR NEXT SMART INVESTMENT
Joining a top franchise in a growing, recession-resilient salon and self-care industry makes more than good sense. It makes dollars. And there’s room for a major player to develop. Read below to ensure you’re ready for the rise of Waxing the City®.
This isn’t just a business, it’s your life. You get to decide whether you want to maintain a full-time job and designate a studio manager to run the day-to-day operations of your Waxing The City studio, or take them on yourself. You can also reap the benefits of one business, or profit even more from the ownership of many.
PERSONAL CARE IS HOT
Body waxing is a fast-growing segment of the booming salon industry. As it continues to gain in popularity—for women and men, young and old—a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.
MAJOR OPPORTUNITY
The waxing industry is ready for a major franchise player. 99% of salons only have one location. The largest player, European Wax, has only .3% market share, indicating a significant opportunity for an industry leader to emerge and capture much more of the market.
RECESSION-RESILIENT BUSINESS
Industry reports show that specialty salons like waxing and nails fared well during the recession. Revenue rose to a high of $11 billion; and best-performing Waxing The City studios started in 2009, proving consumers do not want to give up self-care and beauty even during hard times. Industry revenue is projected to grow even more as employment figures improve and discretionary income increases.**
HIGH-DEMAND SERVICE
The founders of Waxing The City® recognized that the salon industry was ripe for specialization—especially for waxing. They followed their hunch and opened a studio dedicated to waxing, with rave reviews. Spurred by their loyal clientele and the belief that waxing is a lifestyle, not an occasional treat, they franchised with the help of Self Esteem Brands. The masses of Waxing The City fans today, who recognize a better service and love their cerologists, prove the move was smart.
WORLD-CLASS FRANCHISE SUPPORT
This is your business—but you’re never working alone. From comprehensive startup plans to ongoing operations help and innovative ideas, the support never stops at Waxing the City®.
SELF-ESTEEM BRANDS
Improving the self-esteem of the world—that’s the lofty goal of SEB, the parent company of Waxing The City and Anytime Fitness (the world’s #1 “Top Global” franchise), headquartered in Woodbury, MN. The brands start here, and breath this mission.
PASSIONATE FOUNDERS
Waxing The City was founded by four smart, dedicated women looking to put service and waxing excellence first, and make waxing a lifestyle. They opened their first unisex facial and body waxing studio in Colorado and are still involved with the franchise.
EXPERIENCED LEADERS
CEO Chuck Runyon and President Dave Mortensen founded Anytime Fitness, LLC in 2002, and now oversee more than 3,500 clubs in 30 countries. Their corporate team and tried-and-true franchise system are now being leveraged for Waxing The City.
DEDICATED GUIDANCE
Every franchisee is assigned a Franchise Business Coach at SEB from day one to help you Get Ready, G.O. (Grand Opening), and Grow. They also provide technology and tools support, offer advice, and answer ongoing questions as your business matures.
Next Steps
If you see opportunity to bring Waxing The City to your market, we are looking for franchisees looking to own multiple units and grow with us. Talk to one of our Sales Representatives and see if Waxing The City is a good fit for you. Help us raise the self esteem of the world!
