Overview
It gives us great pleasure to introduce this exciting business opportunity to you. At Vino 100 our goal is to make the business of wine an enjoyable experience for our store-owners and our customers.
Products & Services
So many of us enjoy wine. How often, though, do we experience the frustrations of buying wine? Wine stores are all too often intimidating, snobbish and expensive, or are designed as wine "superstores" where the quantity of wines is overwhelming and the quality of wines and the service provided is under whelming.
So we developed Vino 100, a different type of wine store. Vino 100 offers our customers a comfortable, affordable and fun way to buy wines. We even guarantee our wines and stand behind each bottle we sell, which gives us credibility with our customers, and actually increases their purchases. We created a store design that ensures that the wine is the star. Each wine is showcased on its own pedestal accompanied by our unique Vino 100 Wine Barometer tm, a graphic, easy-to-understand wine rating and information system. We capture this information in our Wine Palate Computer System, and use it to tailor our marketing efforts to further strengthen our relationship with our customers.
Our Vino 100 store is brilliant in its simplicity and user-friendliness. We offer great wine values and a store atmosphere that is information-based, comfortable and fun for both our employees and our customers. That our store concept is appealing has been repeatedly confirmed to us by the frequent return visits by our customers, and their insistence that their friends and families join them when they next stop in and shop with us.
From a business point of view Vino 100 is economical in terms of its size, personnel and inventory requirements. The wines we feature are small batch, artisan brands from around the world, rather than the more commercialized, heavily discounted major brand names. Our expert team travels the world to discover little-known, but superior quality wines and vineyards, which allows us to offer a selection that won't be found in other stores, and to realize above-industry gross margins.
Training & Support
Our experienced staff can help you to set up almost every aspect of your business. You will be dealing with experienced franchise professionals who have built our sister franchise company, Tinder Box, America's oldest and largest retail chain of cigar and gift shops. But we need great people to help us expand Vino 100. If you "get it" and want to join us in this effort, we would love to discuss this opportunity with you further.
Why Vino 100?

Rarely do we have the opportunity to cultivate from a passion and tradition such an enjoyable and profitable business concept. Not only has wine been a part of our history, we are now watching the wine industry enter a new era. In the United States, wine sales in the year 2002 climbed to its highest levels in history. American tastes have driven sales of premium wines to record levels. Current statistics put the retail wine business at 25 billion dollars with the fastest growing retail segment of the wine industry are the price points sold and marketed at Vino 100.
Are You a Good Fit for Vino 100?
Vino 100 is a wonderful business to operate, especially if you enjoy people. Our customers look forward to visiting our stores and discovering the new wines we have to offer. Our approach is one of developing customers who become our friends. We try to learn their likes, dislikes and preferences in order to cultivate ongoing relationships. Most importantly, when a customer leaves with a smile from learning something about our wines we feel that we have done our jobs properly. Even better, we know that he or she will be drinking the wine and returning very soon for more!