About TruBlue

We are experts in both the booming Senior Care and House Care industries and merged the two into a powerful and unique concept to serve the enormous and growing needs of the Senior and Baby Boomer markets. The demand for quality house care is tremendous and will continue to grow as 10,000 Baby Boomers turn 65 each and every day! And best yet, Seniors want to “age in place”, stay in their homes for life!  And TruBlue is the only national provider positioned to do just that…and own this industry!

Proven Success in Senior and House Care Markets

TruBlue's Executive Team has three decades of on-going franchise success and experience in both the Senior Care and Home Care Services industries. As our ninth national franchise, TruBlue joins our other award-winning companies in a variety of service industries including senior care, senior relocation and estate sales, handyman repairs, home inspections, and interior painting to name a few. And our track record of success in undeniable. Most of our companies have been ranked #1 in their respective industry and together have awarded thousands of franchises in over 16 countries. We fully expect TruBlue Total House Care to be our next national breakthrough brand.

The Industry

Serving Two Huge Markets…Seniors and Busy Families!

TruBlue Total House Care is leading and shaping the next big opportunity in the exploding Senior Care market. This opportunity is wide open, with minimal competition, and will grow rapidly for decades to come. Here’s why. There are thousands of Senior Care companies taking care of the person, but NO ONE is taking care of their homes. Sadly, Seniors are forced to leave their beloved home and memories too soon because the home becomes too hard to maintain. Regrettably, they end up in nursing homes and retirement facilities. But all that has changed and created a business opportunity of a lifetime.

TruBlue is the ONLY national provider that specializes in Total House Care for Seniors so they can stay in their homes longer… “age in place” with confidence, comfort, safety and independence. We provide  complete and on-going house care, both inside and outside the home…repairs, cleaning, yard work, and special projects like wheelchair access, safety audits, and fall prevention, to name a few. Seniors get customized, convenient and worry-free house care. Their loved ones get real peace of mind knowing Mom and/or Dad can remain safely in their home for many more happy years to come. And Senior Care companies eagerly partner with TruBlue so they can keep Seniors in their homes years longer in order to retain and serve them as clients.

If Senior Care wasn’t big enough, there is another booming market we serve … Busy Families. They’re constantly running from school activity to sporting event most evenings and weekends. While they have disposable income, they have little free time or desire to handle the endless chores around the house. They gladly turn to TruBlue for complete and affordable house care, inside and out, where we act as their Total House Care Manager and provide them with a convenient and hassle-free lifestyle. Homeowners regain their free time and weekends so they get to do the things they love with the people they love. So whether serving Seniors or Busy Families, TruBlue can handle it all. One company. One Call.

Why Choose TruBlue?

What's the TruBlue Difference?
One Call. One Company. We Handle it All.

TruBlue is a turnkey and proven business model that provides you with comprehensive training, ongoing support, cutting-edge technology and unbeatable marketing programs. After training, you will have the clarity, confidence and capabilities to run this business...properly use our marketing system to gain referrals and clients, and effectively use our operating and technology system to profitably quote jobs and staff them.  

We serve clients year-round and handle ALL facets of their house care needs so our revenues are recurring. Plus, we're a low-cost, home-based business that gives you multiple strong profit centers and large, exclusive territories to help you build your business to the size you want!  If you are good with people, like project management, and are willing to implement our proven marketing system, you’ll enjoy running this business and making a real difference in your community to potentially hundreds of Seniors and Busy Families.

As a TruBlue owner, you'll gain Seniors and Busy Families as clients with our attractive and affordable monthly service packages that start as low as $199. Once you get your foot in the door and build a trusting relationship, there will be endless other opportunities and projects to help them with as you’ll conveniently do it all…repairs, cleaning, yard work, home modifications, special and seasonal projects, and on and on. Best of all, each of your clients will have a dedicated Total House Care Manager to coordinate services and make sure the work is satisfactorily done every time. Since your many Seniors and Busy Family clients will enjoy worry-free and hassle-free living, they’ll gladly refer others to you...family, friends, neighbors, co-workers, etc.

Advantages of Owning a TruBlue Franchise

• Unique and proven business model serving the exploding Senior and Family markets
• You'll also serve Commercial Properties (offices, stores, medical practices) and Rental Properties
• Low start-up costs and low overhead
• Work from the convenience of home and set your own schedule
• Multiple profit centers to help you build your business
• Repeat cash business with high profit potential
• Extensive training at the Corporate Office
• Ongoing support from our experienced Operations department
• Robust and effective marketing program
• Access to key national accounts and valuable referral sources
• Rewarding career making a difference in your community

Multiple Strong Profit Centers

• Seniors and Busy Families
• Commercial Properties ( stores, offices, medical practices, etc..)
• Rental Properties (apartments and condos) and Vacation Properties
• Real Estate Professionals getting homes ready to sell
• Banks with Vacant Properties and Foreclosures