Overview
Be a part of the latest concept in a growing industry!
First opened in Atlanta in October 2000, The Grape is a proven, popular concept that combines two complementary revenue elements: a wine bar and retail store.
The Grape provides you with...
First opened in Atlanta in October 2000, The Grape is a proven, popular concept that combines two complementary revenue elements: a wine bar and retail store.
The Grape provides you with...
- An opportunity that presents a new, innovative approach, which sets itself apart from other retail, restaurant and wine bars
- Expertise in wine selection, ordering and delivery from a small number of wine distributors
- The chance to offer in-style, gourmet fare with minimal equipment and kitchen space
- A copyrighted guide of presenting wine by taste that attracts the novice as well as the sophisticated wine purchaser
- All the support you need to run your business
Products & Services
THE GRAPE presents to its patrons a non-intimidating and pleasurable atmosphere in which to enjoy great wines and food at reasonable prices. The Grape’s presentation of 120 to 150 deliciously unique wines—available by the bottle, glass and Grapes by the Bunch® tasting flight—is based on its copyrighted Classification Guide, which classifies wine by taste. Our motto is “Your Taste Is All That Counts,” and we practice what we preach by bringing you superb wines from all over the world for you to taste and enjoy.
Every one of our patrons has the right to taste any wine before purchase in both our Retail Seller and Wine Bar. We present you with delicious and unique wines, many of which are virtually exclusive to The Grape. Labels are not important, since “Your Taste Is All That Counts” and value always exceeds price at The Grape. In addition to offering great wines, we present a full menu of small-plate gourmet fare designed to complement the wine list. To fully appreciate The Grape, you must experience it at one of our locations.
Every one of our patrons has the right to taste any wine before purchase in both our Retail Seller and Wine Bar. We present you with delicious and unique wines, many of which are virtually exclusive to The Grape. Labels are not important, since “Your Taste Is All That Counts” and value always exceeds price at The Grape. In addition to offering great wines, we present a full menu of small-plate gourmet fare designed to complement the wine list. To fully appreciate The Grape, you must experience it at one of our locations.
Training & Support
Once you join The Grape franchise system, you will have permission to use The Grape's trademarks for your franchise in a designated and exclusive territory, and you'll receive initial operations training, ongoing support via phone and field visits, and a copy of our detailed Operations Manual. We'll give you advice and recommendations on site selection and build-out, plus we'll provide all your wine inventory selection, purchasing, and delivery services.
Initial start-up support and training
Initial start-up support and training
- Site selection, design and construction guidance, and Grand --Opening support
- A comprehensive Confidential Operations Manual
- Selection, ordering, rotation, and distribution services for your --complete line of unique wines
- Ongoing Operational, managerial, and sales assistance through --field visits and phone support
- Advertising / marketing materials and promotional graphics
- Continuous R&D for concept and operational improvements
Why The Grape?
- An innovative opportunity in a growing industry
- Demystify wine through The Grape’s copyrighted wine by taste guide that --combines two complementary revenue sources (Wine Bar & Retail Store)
- Leverage a refreshing, proven concept that puts a new twist on --wine presentation
- Simplify operations and keep inventory costs to a minimum with frequent --wine deliveries from a small number of suppliers; maximize inventory turns
- Multiple revenue sources from wine bar, retail, merchandising, wine clubs --and other wine functions
- Access established operations systems and POS technologies
Are You a Good Fit for The Grape?
You do not need to have prior experience in the wine or restaurant industry. But we do look for candidates that share our passion for good wines, good food, and good times, and who have skills in marketing, community involvement, staff management, and customer service.
The cost will vary depending on the facility being built out for The Grape, but the typical range is $943,000 to $1,410,500, including the initial franchise fee.
The investment requires a minimum net worth of $2,500,000.
The cost will vary depending on the facility being built out for The Grape, but the typical range is $943,000 to $1,410,500, including the initial franchise fee.
The investment requires a minimum net worth of $2,500,000.
