TOP TEN REASONS FOR A SHULA'S FRANCHISE

#1 Shula's Brand

• Shula’s is the #1 Celebrity Steak House in America.
• Don Shula is the winningest Coach in NFL history. Our restaurants represent this winning tradition. The brand and legacy continues to live on with the Don Shula NFL Coach of the Year Award.
• We are considered one of the top high-end Steak House chains in America.

#2 Shula's Product Shula’s prides itself on the quality of our SHULA CUT. We proudly own, breed and serve the best beef money can buy. To ensure consistency with our most important product, our steaks, Shula’s handles contract negotiations with our beef purveyor. At Shula’s, we offer six restaurant concepts which allow us to provide a solution to the individual market needs, property demographics and environment. #3 Shula's Knowledge/Expertise Shula’s is a leader in bringing branded restaurants to hotels while maintaining an independent restaurant philosophy. We have been successful in franchising restaurants for over 20 years. Our first Shula’s Steak House opened in Miami Lakes, Florida in 1989. We have an Operations Team with five members whom together offer over 110 years of restaurant experience.

#4 Shula's Support

• We provide a complete solution from pre opening to post opening support. We are involved with restaurant design, marketing and operations.
• We provide and monitor all aspects of our brand standards; you maintain complete control of the operations.
• Quarterly audits along with a mystery shopper program are performed to review levels of service and food quality.
• Shula’s offers two Shula Training Camps per year.

#5 Shula's Success

• Established track record.
• Strong market presence in over 32 restaurants.
• High renewal rate with our existing franchisees.

#6Shula'sLeadership

• Shula’s Steak Houses, LLLP is a family owned business. There truly is a man behind the brand, Don Shula, and the legacy will be carried on with his son Dave Shula, who is the active President.

#7 Shula's Integrity

• Don Shula is synonymous with family, integrity, excellence, honesty, character, determination, credibility and winning.
• Shula’s provides a “Halo” Effect, the brand integrity of the concept strengthens the value of the hotel. In turn, adding a successful restaurant to the hotel may increase occupancy, average daily rate and banquet business.

#8 Shula's Marketing

• Partnering with Don Shula, a national icon who transcends sports.
• Cost effective marketing that is based on “Creating Raving Fans”.
• Team Shula, an email based loyalty program that has over 170,000 members
  National sweepstakes contest for our customers that have included prizes such as Mercedes vehicles, luxury cruises, Super Bowl tickets and more.
• National Airline Advertising exposure.
• Social Media direction and support.
• Best practices shared with all properties.

#9 Shula's Business Flexibility

• Adaptability to the specific location needs by offering the flexibility in operating three meal periods.
• We work with existing spaces and retrofit where appropriate.
• Review area demographics and hotel market to help select a concept that fits best.

#10 Shula's Cost Effective Design and Rehab

• We pride ourselves on working within budgetary limits and provide cost-effective build-out solutions.