Mission and Vision

Our mission is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewellery products at affordable prices.

We continually develop our jewellery portfolio in keeping with our core values of affordable luxury, contemporary design and personal storytelling.

A franchising relationship could be described as a business marriage in which both companies work in close collaboration supporting each other but at the same time still legally and financially independent. The franchisee is given the rights to use PANDORA’s ready-made business format (including brand, assortment, and store concept) according to which he/she must operate. We could make beautiful partners!

PANDORA was founded in 1982 based on a simple idea: to offer women across the world a universe of high quality, hand-finished, modern and genuine jewellery at affordable prices.

Today PANDORA has developed into one of the world’s largest jewellery brands, present in more than 65 countries across six continents. Millions of people around the world own PANDORA jewellery, and in 2011 more than one piece of PANDORA jewellery was sold every second. 

We owe a big part of our success to our dedicated franchisees that have been loyal ambassadors and helped to build our brand around the world.

Benefits

If you have business expertise, if you love to sell and if you believe in offering the best possible customer service; a PANDORA franchise could be for you.

We offer an internationally validated franchise formula, and as a franchisee you will receive a turn-key solution and world-class marketing, training and visual merchandising support.

PANDORA is continuously recruiting new franchisees s to expand our concept store network around the world. There are franchising opportunities in many markets and we are broadening the scope for applicants and welcoming interest from those with and without experience in the jewellery industry.

We will do our best to help you create a profitable business by focusing on bringing customers into your store by ensuring that we defend our strong brand position and market leadership within the affordable luxury segment, by continuously developing our inspiring store concept, and by developing commercial products.

Attractive business model
It is our common goal to make your business a success and we have succeeded in satisfying hundreds of franchisees around the world. The sales performance of each store depends on market conditions, location, size and store management, which is why we cannot display any globally applicable performance (Profit & Loss) figures. 

Proven retail concept 
As a franchisee you are an independent entrepreneur in charge of your own business; i.e. you are responsible for performance, assortment, store appearance and staff. We will be your sparring partner and share our experience and offer support in day-to-day operations through in-store coaching, e-learning and guidelines. We will also assist you with marketing support, mystery shopping reporting and business administration.

A profitable business is of course the proof of a successful concept but our research shows that the franchise relationship is the most critical determinant of success in franchising. We know how important it is for us to be a trustworthy partner with a reliable set-up and a bright future.

If we decide to start working together, we will deliver a turn-key solution and assist you in every step in the process, from location scouting to the store opening event.

Products with mass appeal 
Put two PANDORA customers in the same room and they will immediately connect and have something to talk about; stories to share. We know we have the most loyal customers in the world. We have 2.4 million members of our PANDORA club, and we have more than 1.3 million Facebook friends. Yes, we are a likeable brand. 

Market leading position
We have established a well-defined position within the affordable luxury segment; a segment which constitutes 57% of the global jewellery market with an increasing share of branded sales. What does this mean? Well, it means that the market for our kind of products is very large and getting even bigger as consumers increasingly prefer to buy branded products.

With total group revenue of almost EUR 900 million in 2011, we are the market leaders within our segment and hold a position as one of the world’s top 3 largest jewellery brands at retail value. 

Appealing store design
Being part of the PANDORA family also means presenting and selling PANDORA products in an appropriate and attractive environment. The store environment is an important part of the customer experience and determines whether the customer has a positive perception of PANDORA products.

In today’s competitive environment, it is increasingly important for global companies to have ‘one face’ around the world. PANDORA’s store concept aims at ensuring that the PANDORA brand is effectively and uniformly exposed to consumers across all markets.

Through the years we have developed and are continually developing an inspiring and light store design based on an internationally tested and unique concept. The overall look and feel can be summarised by its Scandinavian, relaxed easy approach and atmosphere.

The furniture and fixtures are custom made for PANDORA and fit all dealership levels. They are visually appealing and present our products in an attractive way. We use functional and eye-catching fixtures as well as “touch-and-feel” displays.

Global distribution network
PANDORA has 12 offices around the world and is headquartered in Copenhagen, Denmark. Since we opened our first concept store in 2006, we now have around 700 concept stores and we are still growing! You will be part of a large family with colleagues in more than 65 markets. Most of our stores are operated by franchisees and we do not distinguish between own & operated stores and stores driven by franchisees in terms of service, layout or assortment. We are all alike.

Becoming a Franchisee

The PANDORA franchise system is developed and managed by PANDORA’s subsidiaries. The franchisee enters into an agreement with PANDORA, and in operative matters mainly deals with the local PANDORA Retail Management.

It is important for us that you make the right choice and that potential candidates possess the following qualities in order to be approved as a PANDORA franchisee:

• Retail experience with good results and proven track record 
  
  
• Entrepreneurial mind set
  
  
• A passion for sales and for offering excellent customer service 
  
  
• An interest in design and an eye for details
  
  
• Energy, perseverance and optimism 
  
  
• A willingness to personally devote full-time efforts to daily operations of a PANDORA store 
  
  
• Eagerness to learn 
  
  
• Appreciation of the PANDORA brand 
  
  
• Commitment to the PANDORA franchising system and cooperation within the whole chain 
  
  
• Solid financial foundation