Overview
Gourmet delis and fast casual eateries are experiencing some of the fastest rates of growth in the restaurant industry. Consumer demand for the distinctive gourmet foods served at Mustard Cafe has never been higher. Our franchisees currently enjoy the kind of financial success that follows when a franchiser not only capitalizes on market trends, but also creates a clear brand advantage within that trend. We’re Mustard Franchise Corporation, the team behind the Mustard Café restaurant system. If you are investigating business opportunities in the food and beverage industry, we’d like to speak with you.
Products & Services
What differentiates our gourmet sandwich creations from the lackluster "meat on a bun" offerings of our competitors? A great brand. A great brand connects with customers on a very deep level. It inspires passion, loyalty and confidence. And it should deliver the same positive experience and feelings to the customer time and time again. A brand is on the path to greatness when customers absolutely refuse to consider an alternative. This is exactly the way our customers feel about the fantastic food at Mustard Café restaurants. It’s instantly apparent what the Mustard Café brand represents: the best quality, health-conscious ingredients served in a comfortable atmosphere, at a reasonable cost. Once customers have sampled our clearly superior taste, quality and service, they wouldn't even think of buying a sandwich anywhere else. Mustard – distinct, colorful, smart, off the beaten path. Spread the word.
Training & Support
Success in the restaurant industry takes much more than a top brand and some fancy signage. Mustard Café franchisees gain access to comprehensive support tools and resources every step of the way. Our knowledgeable, hands-on team of restaurant professionals is available for consultation on every aspect of café operations and management. We also offer the following benefits to all franchisees:
- Site selection assistance: Leverage our relationships with premier real estate brokers and developers to bolster your resources as you seek out a site.
- Store design and build-out assistance: Utilize our prototype architectural designs, and consult with professionals regarding design and build-out issues.
- Turnkey equipment packages: Streamline the build-out of café locations with one-stop shopping for equipment.
- Management and operations consulting: Call upon Mustard Franchise Corporation for field and management support.
- Training programs: Receive comprehensive training for yourself and your employees.
- Marketing Manual: Utilize our marketing and promotional strategies, plus pre-designed marketing materials.
- Procedures Manual: Review all aspects of café operations.
- Recipes Manual: Follow our proprietary recipes and proven ingredients for a great taste every time.
- Use of marks and intellectual property: Exercise your license to use the Mustard Café trademark and logo, as well as printed materials.
- Corporate purchasing power: Avoid the hassles of having to negotiate with suppliers by taking advantage of our National Accounts with vendors.
- Ongoing product development: Incorporate new and exciting additions, fresh from our test kitchens, into your store's menu.
- Lead generation programs: (For Area Directors) Follow up on leads from our internet advertising and trade show programs to recruit new owners and develop your territory.
Are You a Good Fit for Mustard Cafe?
Some franchisees get started with us by opening a single-unit franchise, while others thirst to flex their leadership skills, drive and financial resources to run a larger operation. For this latter group of prospective franchisees, Mustard Franchise Corporation proudly offers our Area Director and Area Developer programs. These exciting programs require higher levels of investment, but also offer significantly higher revenue potential. We are currently licensed to franchise restaurants in California, and are actively seeking investors and franchising licenses in other states.To ensure we have the most qualified store owners with a passion for success, Mustard Franchise Corporation has set the bar very high for prospective franchisees. Franchisees must possess a track record as a successful business owner, and a net worth of at least $350,000, of which $80,000 is liquid and available. The following qualifications are also required:
- Adherence to and agreement with Mustard’s high standards for quality and customer service
- Entrepreneurial drive and spirit
- Both the willingness and the bandwidth to devote full-time efforts to this business
- Working knowledge of accounting and financial reports
- Strong communication, leadership and organizational skills
- Management experience
- Ability to recruit, train and motivate employees
