A “look good”, “feel good” business story!

Moxie Salon & Beauty Bar® was Founded by identical twin sisters, Jenn and Jamie Dunn who refer to themselves as the “Moxie Twins”, a nod to their enthusiasm and determination for providing high quality hair & beauty care. Both twins have worked in some of the top salons in the New York tri-state area prior to opening their first Moxie Salon & Beauty Bar®

Infusing their vision and passion for a salon that offers exceptional hair care and beauty services at affordable prices, Moxie Salon & Beauty Bar® has become a growing brand. After perfecting the operations and cultivating the brand, the twins, working with their uncle Victor Oliveti, decided to offer Moxie Salon & Beauty Bar® as a franchise opportunity to motivated individuals looking to own a business.

The salon industry grosses 75 billion dollars annually and is growing rapidly. With a consistent demand from women and men wanting to look their best, hair care is historically a wise business venture.

In franchise owners, Moxie looks for motivated individuals looking to embrace and build off a proven system. Our franchisees do not need any prior experience in the salon industry.

So why should you consider a full-service salon over other business models that focus on one particular service, such as lashes or blowouts? Simple, economy of scale! That is why our business model makes more sense. Our philosophy of having a FULL-SERVICE SALON offering AFFORDABLE, CELEBRATORY, ON-DEMAND TRANSFORMATIONAL DAYMAKING BEAUTY SERVICES is what you should consider over models that focus on one particular service. Our clients love our “one-stop” approach.

By creating a service menu that spans beyond blowouts and into additional hair care and beauty services as well as offering our private label products available for purchase, Moxie has generated a constant and easy to predict cash flow that is to be expected by a franchise. The prices that customers will find at your Moxie Salon & Beauty Bar® are affordable compared to those of a typical salon, providing women and men with the luxury that they desire without being overcharged. Our system is built around us offering specific services that have been perfected to achieve a result better than the competition can provide creating brand loyalty which will equal a steady stream of customers for your franchise. Even with this full-service menu, there are few tools and materials necessary for running the business and your entire salon space will be used for generating profit. Franchise owners can build a solid customer base because there always is a need for what we provide.

Our ultra-modern salon design and brand imaging combine to form an inviting and alluring salon experience and you will back that up with the kind of service experience customers want.

World-Class Franchise Support

• Complete managerial pre-opening training, at both a corporate location and onsite in your territory, including hands-on training for your stylists, using our virtual platform.
• Start-up assistance including our Start-up Manual with advice on site selection, recommended salon layouts, equipment requirements, décor specifications, and more.
• Automated business systems, including recommendations on remote operated cameras to monitor the salon, plus software and phone systems that allow for seamless communication with your clients and staff.
• A comprehensive confidential operations manual that provides you with details on our specialized procedures plus client service policies, operational standards, and more.
• Ongoing support, including periodic visits to your salon, refresher training, and access to our experienced support team.
• Alliances and relationships with approved vendors and established suppliers, and access to customized, top-rated business management software.
• Discounts on your wholesale price for retail and service products.
• Local marketing, branding and advertising assistance, including presence on the corporate umbrella website; plus guidance attracting and retaining clients through promotions, membership programs, service packages, referral discounts, and more.
• Moxie Corp. also posts to your location’s social media, while still giving you access to post as well. 

We pride ourselves on being able to provide the best training to our franchisees and their staff. Frequent education from Moxie of the latest trends is what most stylists and colorists look for. Our support system and training for your staff is designed to help them provide trend-right services in their communities, which makes customers happy and gives franchisees greater opportunities for success.

Moxie utilizes the most current technology, operational platforms, and marketing support, so you’ll have more time to devote to and engage with your clients and staff, allowing you to focus on drawing more customers into the salon as well as potentially establishing more locations.

Moxie Salon and Beauty Bar is ready with a devoted experienced team to expand across the U.S. with multiple opportunities. Do you have Moxie?