Florida native and restaurateur Mike Rosenberg founded Mack’s Tender in 2016 with a simple goal – to craft the perfect chicken tender. Alongside a team of chefs, Mike did just that, creating fresh, never frozen, carefully cooked tenders with a special seasoning that balances the natural flavor of the chicken.  They complemented it with 30 special sauces, many of which are unique to Mack’s, and a southern-inspired menu of sides. The menu features one item, fresh, never frozen chicken tenders that are either breaded OR lightly seasoned and GRILLED offering a healthy alterative to fried. We are one of the few that offer a healthy choice.

Mike Rosenberger has 30 years of experience in the franchising business. He is the founder of Dick’s Wings and Grill, which he grew into a successful franchise business with up to 40 locations before he founded Mack's Tenders. Mike and his team are committed to growing Mack’s Tenders with a group of passionate, family-oriented franchisees. 

Our Philosophy

At Mack’s Tenders, we believe in simplicity. We care about the little things, things like family time, quality conversation, and a good food. We believe in careful, high quality work. We do not believe in minding the details – we believe in perfecting them. We believe that to do something well, you have to give it your full attention, and that to enjoy something, you have to do the same.

Supporting our Heroes

Mack’s Tender believes it is our duty and privilege as citizens to support heroes. We are proud to support Veterans and First Responders by donating to charities that honor and support these heroes. We are also proud to offer a 10% discount off the franchise fee to veterans and first responders wishing to start franchises. The skills learned when serving make these individuals talented businesspeople and leaders, and we are honored to do business with them.

Ideal Franchise Candidate

In order to become a franchisee, you must possess the following characteristics:

• A Good Business Acumen with Business & Management Experience
• A Passion for the Brand & the Desire to be Your Own Boss
• Good Credit & the Ability to Meet the Financial Requirements
• An Ability to Execute & Follow a Proven Business Model
• An Enjoyment of Developing & Leading a Team that Delivers Best-in-Class Customer Service

Qualifying Candidates

Mack's TendersOwner-Operator/Multi Units

This type of proprietor is interested in owning and operating a single restaurant or building out 5 to 10 restaurants. The ideal business owner is highly motivated and proficient in marketing and networking. You should be comfortable with a new brand and excited for the opportunity to get in on the ground floor with an experienced brand creator. Restaurant experience is helpful, but not necessary for single unit or three-pack ownership.

Conversion Location

If you already have a small footprint restaurant of 1,200 to 1,400 square feet, you would be a perfect conversion candidate. You can take advantage of our brand growth and convert your current establishment into the next Mack’s Tenders location.

Area Developer or Master Franchisee

If you are interested in fully developing strategic territories, we are also looking for area developer or master franchisee partners. You will need to be well-capitalized and have a strong desire to build a legacy business in the food and beverage industry. You must have the business acumen, financial acumen, and experience to diversify your existing business portfolio. You must also have infrastructure and the capital to meet an agreed-upon development schedule. This candidate could be investment groups with operational infrastructure or franchisees for Big Box Retail Concepts and Top-Tier Quick Service Restaurant (QSR) brands like McDonald’s, Taco Bell, or Burger King.