Halloween Express is one of the most dynamic seasonal franchises in the industry. In keeping with our goal to become the largest seasonal Halloween franchise, we are aggressively pursuing new territories nationwide. If you have the desire to be your own boss, without many of the daily frustrations a permanent business brings, then a Halloween Express franchise may be your answer.
Halloween Express Franchise Ownership Benefits
- Association with a highly respected national organization.
- Performance proven operation.
- Largest selection of merchandise available anywhere.
- Expert site selection.
- Negotiation of lease.
- Initial store set-up and training.
- Professional guidance to correlate your operation with regard to inventory and merchandising techniques.
- Periodic in-store visits by qualified experienced personnel.
- Time-tested marketing philosophy.
- Commissions paid from online website sales in your region.
- Participation in our ecommerce Affiliate program.
Our Product Line
Halloween Express is proud to offer the largest selection of product in category; including costumes, masks, wigs, accessories and decorations. As a franchisee, you benefit from access to our buying knowledge and relationships with manufacturers.
Your Investment
Franchise Fee
There is a $10,000 one time Franchise Fee. This fee secures your rights to use the Halloween Express name and logo, templates for marketing and advertising material, point-of-sale system, real estate expertise and access to the Halloween Express product mix. A Continuation Franchise Fee of five percent (5%) of gross sales is also required and can be paid monthly.
Inventory
The size of inventory required depends on the size of each store. An average inventory for a 7,000 to 10,000 square foot store is approximately $150,000 to $180,000.
Construction and Fixtures
Costs vary, depending on the location selected. To fully fixture a location, the cost is typically in the $15,000 to $17,000 range.
Capital Investment
A minimum of $100,000 in available cash is needed to open a Halloween Express store. In addition, unknown variable costs may arise and must be anticipated in order to allow for any leasehold improvements and for use as general operating capital.
Important Franchise Considerations
Franchises Available On First Come Basis
Apply as soon as possible, as franchises are awarded on a first come basis. The application process, setting up a franchise and securing locations should never be rushed.
Our Product Line
Halloween Express is proud to offer the largest selection of product in category; including costumes, masks, wigs, accessories and decorations. As a franchisee, you benefit from access to our buying knowledge and relationships with manufacturers.
Store Design
Halloween Express stores are designed to fit any type of design criteria required by developers and should be no less than 7,000 square feet. In your first year of business, Halloween Express will assist you in developing a store layout and merchandise planogram.
Site Selection
The selection of a store site is one of the most important factors to success. Sites must be able to generate enough awareness quickly to ensure that shoppers will patronage your store. While a high traffic location is a must, adequate ingress and egress, the presence of high-visibility signage and detailed analysis of the trade area are also vital. Our real estate team has years of experience in sourcing and qualifying sites and will assist during your first season with site selection and consult during the lease negotiation process. Assistance is available in subsequent years as well.
Why shouldn't I just set up my own Halloween store?
In over 25 years in business, we have seen many smaller Halloween stores come and go. Many failed because they did not have access to the right product lines, pricing that results from real buying power, as well as stocking and point of sale systems built to succeed. While it can seem like "fun" to resource product and attempt to buy on one's own, many come to find out that pricing is too high, orders are too small, deliveries don't happen and a whole host of other issues. Running a Mom and Pop Halloween operation is a real nightmare. Halloween Express provides franchisees with a proven, successful format along with the training and tools necessary to succeed.
