Overview
Choice Hotels International recognizes that a great hotel franchise needs...
Most importantly, it needs all these things working together with your success in mind. With experienced, accessible people, who listen to your needs, and make decisions focused on you, your hotel, your bottom line. The one critical thing we've learned throughout our 60 years experience is that a great hotel franchise is not about us. It's all about you.
- A strong brand
- Reservations delivered
- Powerful marketing
- Collaborative support
Most importantly, it needs all these things working together with your success in mind. With experienced, accessible people, who listen to your needs, and make decisions focused on you, your hotel, your bottom line. The one critical thing we've learned throughout our 60 years experience is that a great hotel franchise is not about us. It's all about you.
Products & Services
Established in 1981, Comfort Inn is the largest Choice Hotels brand, and one of the leading midscale, limited service chains in the world. With affordable development costs, as well as initial and ongoing fees, Comfort Inn is designed to maximize your return on investment. Comfort Inn has a 98% total brand awareness. Its highway locations as well as select small metro and urban markets strengthen its appeal to the leisure and business traveler alike.
Training & Support
We provide a wide array of exceptional education and training opportunities for you and your staff during the start up process and throughout the life of your franchise, both at your property and at The Learning Center, Choice's corporate training facility in Silver Spring, MD.
An intense five day program that covers the essentials, including Human Resources, Front Desk Management, Risk Management, Maintenance Operations, Housekeeping Operations, Financial Management, Sales & Marketing. Plus instructions on Choice's Property Management Systems, Reservations Systems and ChoiceCentral are available.
A Brand Performance Consultant is assigned to your hotel as your primary support to help maximize your revenues. They guide you through the opening process, offer ongoing assistance in operations and marketing to make sure you access the full spectrum of Choice resources, and monitor quality assurance standards for your brand.
The Centralized Help Desk is available to answer your questions about the most effective operation of your hotel and the many revenue enhancing opportunities available to each franchise.
An intense five day program that covers the essentials, including Human Resources, Front Desk Management, Risk Management, Maintenance Operations, Housekeeping Operations, Financial Management, Sales & Marketing. Plus instructions on Choice's Property Management Systems, Reservations Systems and ChoiceCentral are available.
A Brand Performance Consultant is assigned to your hotel as your primary support to help maximize your revenues. They guide you through the opening process, offer ongoing assistance in operations and marketing to make sure you access the full spectrum of Choice resources, and monitor quality assurance standards for your brand.
The Centralized Help Desk is available to answer your questions about the most effective operation of your hotel and the many revenue enhancing opportunities available to each franchise.
Why Comfort Inn Suites?
Choice Hotels offers many innovations in hotel franchising history, including:
- First to inspect member properties for standards
- First to provide travel directories
- First to mandate wall to wall carpet
- First to offer 24 hour desk service, telephones in rooms, and swimming pools
- First to guarantee reservations
- First to offer toll free reservations
- First to develop global marketing/reservations system.
- First to provide real time access to reservation system via web
- First to offer wireless reservations via hand held computer
