A NEW CONCEPT IN HAIR CARE, 'the blowout category', is quickly growing into what has become a $40 billion a year global hair salon industry. There is no end in sight for the growth of this industry, and with a sound, proven business model and operational method in place, Cherry Blow Dry Bar offers you a way to get into an exploding industry without having to figure it out on your own.

Cherry Blow Dry Bar is an expanding franchise that provides premium express services including blowouts, hair extensions, makeup services and treatments for a perfectly finished look, all at affordable prices through a unique membership model.

Under new ownership of franchise veterans Fred Vicario and Steve Vicario, the blowout category has been reinvented to meet the growing demand for the best level of hair styling, while also providing a business opportunity to entrepreneurs interested in the booming industry.

CHERRY'S LAUNCH IN 2013 under previous ownership focused solely on blowouts at affordable prices. Two short years later, the Franchise was taken over by the Vicario brothers who saw great potential in Cherry Blow Dry Bar, realizing that with their experience in franchising and expertise in membership models, they could create a unique model within the niche category. The concept has proven strong, and Cherry Blow Dry Bar is continuing to expand throughout the country.

THE CHERRY BLOW DRY BAR APPROACH to business is a volume-based model. We draw in the ideal customer through simple, proven methods:

• Membership Models
• Affordable Prices
• High Quality Services

We're able to provide our clients with affordability and availability, which keeps clients coming back - multiple times a week or simply a few times a month - keeping stylists both busy and happy! The blowout is a frequency service that we offer as an everyday luxury.

Multiple touch points provide additional revenue for your franchise, including add-ons, express services, and carefully chosen retail products that directly support the services we offer.

TRAINING AND SUPPORT are the key elements to the success of your Cherry Blow Dry Bar. That's why we offer this throughout the process, from pre-opening to ongoing operations. We are here to coach, mentor, and guide you the entire way.

We help you find your location, negotiate your lease, provide layout and specs for the signature Cherry Blow Dry Bar style salon.

Cherry Blow Dry Bar sets you up for success with:

• Business and operations training for franchisee's and management
• Tools to recruit and hire staff
• Associate training in membership sales and point of sales systems
• Hands-on stylist training including our signature Cherry blowout techniques & treatment applications
• Retail product knowledge
• Hands-on makeup and hair extension training setup directly with our vendors

After opening, our Master Stylist Program is designed to be your on-site support for styling. Master Stylists are appointed after opening and help salons maintain consistent quality and deliver new hire training crucial to successfully growing your team of stylists.