Overview
According to the Department of Commerce statistics almost 70% of all "independent" businesses fail within the first five years. Franchises have nearly a 95% annual success rate.
The reasons for such a high success rate may be easy to understand. Franchising eliminates the two major obstacles to the success of all new businesses: management expertise and inefficient use of capital. Franchisees inherit a proven track record, with proven management systems. In essence, the Franchiser has already made the mistakes and developed the proper strategies for success.
The Candy Express Franchising management team created and implemented an easy-to-learn system that empowers franchise owners with every available advantage to succeed. At world headquarters we take pride in offering you access to one of the most reasonable, well-structured, franchise programs available. Our concept is to keep your investment low, the operation simple, and to offer customers the finest quality candies and confections available anywhere. All members of our franchise family enjoy the freedom that comes with owning, managing and operating their own business.
The reasons for such a high success rate may be easy to understand. Franchising eliminates the two major obstacles to the success of all new businesses: management expertise and inefficient use of capital. Franchisees inherit a proven track record, with proven management systems. In essence, the Franchiser has already made the mistakes and developed the proper strategies for success.
The Candy Express Franchising management team created and implemented an easy-to-learn system that empowers franchise owners with every available advantage to succeed. At world headquarters we take pride in offering you access to one of the most reasonable, well-structured, franchise programs available. Our concept is to keep your investment low, the operation simple, and to offer customers the finest quality candies and confections available anywhere. All members of our franchise family enjoy the freedom that comes with owning, managing and operating their own business.
Products & Services
The U. S. Department of Commerce reports that per capita consumption of candy in fiscal year 1995 has surpassed 25 pounds per person for the first time.
Sales of 25.5 pounds per person represent a 4% increase over 1995. The figures show that candy consumption in the U. S. has continued to rise briskly.
The department’s 2002 report estimates consumption of confections at $15.8 billion with consistent percentage yearly increase and average margins in the 30 - 40% range. Chocolate candy alone increased 5.9% over the prior year.
Major factors contributing to the industry’s growth are manifested by recent trends in consumer lifestyles. The continued evolution of dual income families has resulted in more disposable income, less time for food preparation, and increasingly hectic lifestyles. Sales of convenient, ready-to-eat indulgent foods are at an all time high and growing rapidly.
Candy Express is tapping the potential of an expanding candy market.
Sales of 25.5 pounds per person represent a 4% increase over 1995. The figures show that candy consumption in the U. S. has continued to rise briskly.
The department’s 2002 report estimates consumption of confections at $15.8 billion with consistent percentage yearly increase and average margins in the 30 - 40% range. Chocolate candy alone increased 5.9% over the prior year.
Major factors contributing to the industry’s growth are manifested by recent trends in consumer lifestyles. The continued evolution of dual income families has resulted in more disposable income, less time for food preparation, and increasingly hectic lifestyles. Sales of convenient, ready-to-eat indulgent foods are at an all time high and growing rapidly.
Candy Express is tapping the potential of an expanding candy market.
Training & Support
Initial Support
Site Selection & Development -- Candy Express top management will be assisting in selecting and developing your store site. Over twenty years of experience in demographic analysis and site selection will be applied to these critical first steps.
Lease Negotiations -- Candy Express also has an expert lease negotiator on its staff who will help get the site you want and on the best possible terms.
Initial Training -- Every aspect of operating a Candy Express Store is covered during a 2-week session, which is approximately 1 week in Staff Headquarters and 1 week in the field at an actual store. Candy Express managers and executives will share their expertise and knowledge in their respective fields, with an emphasis on actual situation demonstration and "hands on" participation.
Operations Manual -- This 541 page Manual is your reference and textbook for "how to" and "what to" do to successfully operate your business. Policies and procedures cover, in detail, each area of a Candy Express business.
Grand Opening -- One of our field supervisors will be at your side to get your business off to the best possible start. There is nothing like actually being there to make sure all the bases are properly covered, and that all questions, no matter how trivial, get answered on the spot.
On-Going Operational Support
Coaching -- Each Candy Express franchisee will be assigned to one of our field supervisors. All supervisors have had extensive experience in operating a Candy Express Store.
Purchasing -- After your Grand Opening, where we will make certain your shelves are stocked with the proper selection of the best merchandise, we will be keeping you abreast of new items.
Advertising -- The Candy Express Headquarters staff, with their broad background in the field of advertising and promotion, will provide on-going, exciting, promotional packages so each Candy Express store looks new and vital to maximize seasonal sales, meaning bigger profits for you!
Accounting and Business Management -- You will receive instruction in all aspects of managing a Candy Express Store and a complete supply of necessary forms to operate and track your business. All Candy Express personnel are very experienced in using these forms and systems, and can help any franchisee become a first rate store manager regardless of your background.
Training & Services
The Candy Express Operating System. The company's retailing concept has been thoroughly tested and has the potential to generate high volume sales in an efficient and effective operating system. Based on a history of store performance, it is obvious that the Candy Express program works and can be readily duplicated.
Our Management Team is On Your Team. We are only a phone call away. We are here, always, ready to help you whenever you need help. As soon as you become a Candy Express owner, you immediately become the beneficiary of the corporate management team's individual and collective expertise.
The Candy Express Operating Manual. Years in perfecting, the Book, as it is known has 541 pages which describes everything you need to know to manage and operate a Candy Express franchise successfully.
You Become an Expert Before You Ever Open Your Doors. Training is both in the classroom and in the field. By the time you are finished you will become an expert in: merchandising procedures, retailing principles, personnel management, in-store policies, inventory control, merchandise display and ordering, basic accounting, bookkeeping, customer service,and more.
A Site for Success. Candy Express takes a lot of the worry away about site selection. We will put our considerable expertise to work in assisting franchisees in reviewing potential locations, approving only those that meet critical demographic, traffic flow, and median income qualification. Candy Express will also provide professional expertise and assistance in lease negotiation.
We will Make Your Grand Opening Even Grander. An experienced Candy Express Manager will be with you every step of the way before, during, and after the critical first few days of your Grand Opening.
Advertising That Works Harder. We pool franchisee monies to maximize the return from your advertising budget. The Candy Express Management Team then provides on-going promotional advertising, because a key to your success will be the excitement and increased sales this adds to your store, all of which translates into greater profits for you!
"The Coach". You will be assigned a District Manager, at Candy Express Headquarters, who will be readily available to answer all your questions, help you solve problems and advise you on your day-to-day operations.
Merchandising Made Easy. After your Grand Opening we will assist you to be sure your shelves are well stocked with the proper merchandise mix. We will also update you on new, exciting products from an ever expanding, dynamic candy industry.
Become a Super Manager. The Candy Express System includes a complete supply of necessary forms to help you operate and track your business effectively. No matter what your business background, The System will turn you into a first rate manager ... almost overnight.
Advertising That Works Harder. We pool franchisee monies to maximize the return from your advertising budget. The Candy Express Management Team then provides on-going promotional advertising, because a key to your success will be the excitement and increased sales this adds to your store, all of which translates into greater profits for you!
Site Selection & Development -- Candy Express top management will be assisting in selecting and developing your store site. Over twenty years of experience in demographic analysis and site selection will be applied to these critical first steps.
Lease Negotiations -- Candy Express also has an expert lease negotiator on its staff who will help get the site you want and on the best possible terms.
Initial Training -- Every aspect of operating a Candy Express Store is covered during a 2-week session, which is approximately 1 week in Staff Headquarters and 1 week in the field at an actual store. Candy Express managers and executives will share their expertise and knowledge in their respective fields, with an emphasis on actual situation demonstration and "hands on" participation.
Operations Manual -- This 541 page Manual is your reference and textbook for "how to" and "what to" do to successfully operate your business. Policies and procedures cover, in detail, each area of a Candy Express business.
Grand Opening -- One of our field supervisors will be at your side to get your business off to the best possible start. There is nothing like actually being there to make sure all the bases are properly covered, and that all questions, no matter how trivial, get answered on the spot.
On-Going Operational Support
Coaching -- Each Candy Express franchisee will be assigned to one of our field supervisors. All supervisors have had extensive experience in operating a Candy Express Store.
Purchasing -- After your Grand Opening, where we will make certain your shelves are stocked with the proper selection of the best merchandise, we will be keeping you abreast of new items.
Advertising -- The Candy Express Headquarters staff, with their broad background in the field of advertising and promotion, will provide on-going, exciting, promotional packages so each Candy Express store looks new and vital to maximize seasonal sales, meaning bigger profits for you!
Accounting and Business Management -- You will receive instruction in all aspects of managing a Candy Express Store and a complete supply of necessary forms to operate and track your business. All Candy Express personnel are very experienced in using these forms and systems, and can help any franchisee become a first rate store manager regardless of your background.
Training & Services
The Candy Express Operating System. The company's retailing concept has been thoroughly tested and has the potential to generate high volume sales in an efficient and effective operating system. Based on a history of store performance, it is obvious that the Candy Express program works and can be readily duplicated.
Our Management Team is On Your Team. We are only a phone call away. We are here, always, ready to help you whenever you need help. As soon as you become a Candy Express owner, you immediately become the beneficiary of the corporate management team's individual and collective expertise.
The Candy Express Operating Manual. Years in perfecting, the Book, as it is known has 541 pages which describes everything you need to know to manage and operate a Candy Express franchise successfully.
You Become an Expert Before You Ever Open Your Doors. Training is both in the classroom and in the field. By the time you are finished you will become an expert in: merchandising procedures, retailing principles, personnel management, in-store policies, inventory control, merchandise display and ordering, basic accounting, bookkeeping, customer service,and more.
A Site for Success. Candy Express takes a lot of the worry away about site selection. We will put our considerable expertise to work in assisting franchisees in reviewing potential locations, approving only those that meet critical demographic, traffic flow, and median income qualification. Candy Express will also provide professional expertise and assistance in lease negotiation.
We will Make Your Grand Opening Even Grander. An experienced Candy Express Manager will be with you every step of the way before, during, and after the critical first few days of your Grand Opening.
Advertising That Works Harder. We pool franchisee monies to maximize the return from your advertising budget. The Candy Express Management Team then provides on-going promotional advertising, because a key to your success will be the excitement and increased sales this adds to your store, all of which translates into greater profits for you!
"The Coach". You will be assigned a District Manager, at Candy Express Headquarters, who will be readily available to answer all your questions, help you solve problems and advise you on your day-to-day operations.
Merchandising Made Easy. After your Grand Opening we will assist you to be sure your shelves are well stocked with the proper merchandise mix. We will also update you on new, exciting products from an ever expanding, dynamic candy industry.
Become a Super Manager. The Candy Express System includes a complete supply of necessary forms to help you operate and track your business effectively. No matter what your business background, The System will turn you into a first rate manager ... almost overnight.
Advertising That Works Harder. We pool franchisee monies to maximize the return from your advertising budget. The Candy Express Management Team then provides on-going promotional advertising, because a key to your success will be the excitement and increased sales this adds to your store, all of which translates into greater profits for you!
Why Candy Express?
Experienced Management.
Management has substantial experience in the development and operation of impulse-oriented, specialty retail, multi-unit operations.
Simplicity of Candy Express Store Operations.
Self-service, low labor costs, shelf life up to one year, and highly effective operating systems.
Candy Express is well suited to continue its Success Even in a Recessionary Climate.
Instant gratification for the customer, low average transaction price, convenience of purchase, quality of presentation, and the entertainment factor all appeal to the mall frequenter (who will be present in good times and bad) and particularly during recessionary times.
Rapid RollOut Capability.
The ability to rapidly roll-out Candy Express stores is facilitated by many factors, including the experience of the management, the relative simplicity of store operations, the strong cash flows generated by the stores, the relatively low break-even point, and the availability of prime store sites.
Management has substantial experience in the development and operation of impulse-oriented, specialty retail, multi-unit operations.
Simplicity of Candy Express Store Operations.
Self-service, low labor costs, shelf life up to one year, and highly effective operating systems.
Candy Express is well suited to continue its Success Even in a Recessionary Climate.
Instant gratification for the customer, low average transaction price, convenience of purchase, quality of presentation, and the entertainment factor all appeal to the mall frequenter (who will be present in good times and bad) and particularly during recessionary times.
Rapid RollOut Capability.
The ability to rapidly roll-out Candy Express stores is facilitated by many factors, including the experience of the management, the relative simplicity of store operations, the strong cash flows generated by the stores, the relatively low break-even point, and the availability of prime store sites.
