FOR IMMEDIATE RELEASE:
Franchise Poised to Knockout 2012 with a Different Flavor of Fitness
LA Boxing Seeing Growth as a Result of Changing Attitudes toward Fitness
SANTA ANA, Calif. (February 9, 2012) – LA Boxing, the world’s largest boxing, kickboxing and mixed martial arts (MMA) fitness franchise, has its finger on the pulse of a changing industry. The concept has embraced the nation’s boredom with routine fitness by being the only major gym focused on popular boxing, kickboxing, and MMA-related workouts. With nearly 75 gyms open and another 50 in the development pipeline LA Boxing has seen the effects of a growing demand for an alternative to large impersonal fitness centers.
“People are tired of going to the gym and doing the same 30-minute run on the treadmill,” said Philip Jacobs, LA Boxing Director of Franchise Development. “They’re looking for unconventional ways to stay in shape and break from their typical routine. This growing desire for alternative fitness methods positions our brand for sustainable growth.”
LA Boxing focuses on fun, efficient and effective group boxing workouts and intense one-on-one personal training in a clean, welcoming and friendly environment, taught by instructors with actual fighting experience. Unlike individual workouts at most gyms, LA Boxing’s group classes are filled with a mix of all fitness levels and, although intense in nature, members are encouraged to workout at their own pace. While gaining intangible growth in self-confidence and determination, members have the ability to burn up to 1,000 calories in hour-long classes.
The bright colors, clean environment, and well-organized layout of LA Boxing gyms break down the conventional image of a boxing gym. Each location is outfitted with a designated area with rows of heavy punching bags, speed bags, a boxing ring and an MMA area, and cardio and strength equipment for supplementary workouts. LA Boxing has thoroughly researched and tested all components of its concept—location and layout, equipment mix, marketing plans, staff responsibilities and class schedules, etc.
The company’s aggressive expansion strategy calls for more than 220 locations to be opened nationwide by 2015. The gyms will be concentrated in most major US cities including Philadelphia, Seattle and Chicago, among others. “We receive inquiries from all parts of the country. Let’s face it, we’ve proven that our concept can succeed in any major city. People everywhere know the benefits of being physically fit and have the same workout challenges no matter where they live,” added Jacobs.
The LA Boxing business model does not require the owner be on site full-time. Most owners maintain full employment outside of the franchise and include the gyms in their personal investment portfolios. Successful franchisees have fitness and health as a part of their daily lives, in addition to having sufficient capital and the ability to execute a business plan. Start-up expenses are $230,000, including the $30,000 franchise fee and working capital.
“This is a lifestyle franchise; our franchisees are both business savvy and fitness-minded, which gives them a necessary connection to our members,” said Jacobs. “Our goal is to provide a clean and comfortable atmosphere where members can push themselves physically and mentally.”
For more information on franchise opportunities visit: http://laboxing.com/franchising/ or contact Philip Jacobs at: (714) 668-0911 or philip@laboxing.com.
About LA Boxing
LA Boxing® is the world’s largest boxing, kickboxing and mixed martial arts fitness franchise. It has nearly 75 locations nationwide and is recognized by the International Health, Racquet & Sportsclub Association (IHRSA) as one of the fastest growing fitness chains in the country. The LA Boxing Workout™, which burns 800-1,000 calories per hour, is taught by professionally trained boxers, kickboxers and mixed martial arts fighters.
MEDIA CONTACT: Sam Randall, Fishman Public Relations, (847) 945-1300 ext. 237 or srandall@fishmanpr.com
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