FOR IMMEDIATE RELEASE
Leslie Petersen or Michael Corrigan, Zapwater Communications
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YUMZ GOURMET FROZEN YOGURT® ANNOUNCES TWO NEW STORES IN THE CHICAGOLAND AREA
Growing Chicago-Based Frozen Yogurt Franchise to Open Stores in Bolingbrook & South Elgin this Summer
CHICAGO - (June 26, 2012) Chicago, Ill.-based self-serve franchise, Yumz Gourmet Frozen Yogurt®, will open two new locations – one in Bolingbrook (1235 West Boughton Road ) and one in South Elgin (406 Randall Road) – in August 2012. The new stores will be a family- run operation headed by local native, Kevin Visel.
Kevin, who is expecting his third child with wife, Kelsey, wanted to spend more time with his family so he opted to leave his successful career in wedding photography to take on a more consistent role as regional manager of the two new Yumz Gourmet Frozen Yogurt® stores. The new endeavor will be a family affair with Kevin’s father, Daniel Visel as the main franchise investor and his sister, Lauren Visel, serving as store manager (of the South Elgin store) and site developer.
“Yumz Gourmet Frozen Yogurt® was a natural franchise choice for our family,” said Kevin Visel. “We loved the concept of a frozen yogurt shop that has a fun, inviting and casual atmosphere, providing families and friends a place to enjoy a special treat. We’re looking forward to introducing Bolingbrook and South Elgin to a really unique self-serve frozen yogurt store that offers an overall amazing experience and unparalleled flavor and topping combinations.”
Yumz Gourmet Frozen Yogurt opened its first store in Crystal Lake, Ill. in 2010, and their second in Lake in the Hills in July 2011. The brand has an aggressive expansion plan to add 25 locations in the greater Chicagoland area over the next two years and 75 in other U.S. markets.
Both locations will feature 14 flavors, at least one of which will be a lactose-free sorbet option for those who are unable to enjoy dairy. A cause close to the Visel family’s heart, they thought it was important to provide options for every family – even those with dietary restrictions – to enjoy YUMZ Gourmet Frozen Yogurt.
The Bolingbrook and South Elgin store hours of operation will be from 11 a.m. to 10 p.m. Sunday through Thursday and 11 a.m. to 11 p.m. Fridays and Saturdays. The stores will feature free Wi-Fi and both indoor and outdoor seating. Additionally, the Bolingbrook store will support the Fountaindale Public Library’s summer reading program by rewarding diligent readers with a free tasty treat.
Yumz Gourmet Frozen Yogurt is known for their rotating selection of more than 40 frozen yogurt flavors and more than 75 toppings consisting of fruits, nuts, sauces and dry toppings. With so many choices, the store offers thousands of combinations and guests are invited to save their favorite combination online to easily recreate on future visits. Dubbed Coolest Combos™, guests can recommend their combos to others and search for combinations from friends. Its frozen yogurt is fat free, low in calories and full of probiotics. A full list of flavors and toppings can be found online at www.yumzfrozenyogurt.com.
About Yumz Gourmet Frozen Yogurt ???Yumz Gourmet Frozen Yogurt enhances the frozen yogurt experience with its unique recipe and family oriented atmosphere. Its frozen yogurt is available in four forms: tart—for the frozen yogurt purist, regular—which tastes like ice cream, no sugar added—for the extra health conscious and sorbet – for those interested in dairy free products. All are fat-free, range between 85-100 calories per serving, and each frozen yogurt variety is packed with live and active culture probiotics. Rotating more than 40 flavors and more than 75 toppings on a regular basis, YGFY offers customers a unique experience on every visit. For more information visit www.yumzfrozenyogurt.com.