For Immediate Release
Waiting Game Publications and Smartsource.ca announce online partnership
Lithia, FL April. 1st, 2013 — Waiting Game Publications, LLC and News Marketing Canada’s Smartsource.ca have partnered to bring online grocery coupons to Canadian consumers of The WAITING GAME®.
A growing number of coupon-clipping consumers are now turning to digital or online coupons in addition to traditional print coupons distributed through the newspaper. Going digital has become more convenient for couponers, which led to the partnership between Waiting Game Publications and News Marketing Canada. While the majority of coupon users continue to redeem promotions found in print publications and circulars, eMarketer estimates that 92.5 million people in the US redeemed a digital coupon in 2012. By 2014, US adult digital coupon users will surpass 100 million.
With this new partnership, Smartsource.ca, a savings website dedicated to helping Canadian consumers save on the brands they trust most, will provide Waiting Game Publications customers access to the largest set of secure print-at-home grocery coupons in Canada.
“We’re excited about our partnership with News Marketing Canada,” said Rob Parfitt, CEO at Waiting Game Publications. “We want to provide the best access to local deals and grocery coupons across Canada wherever consumers are looking for value.”
SmartSource.ca the first site to offer secure, printable coupons in Canada, currently offers one of the country's most robust selections of consumer packaged goods coupons available with savings on products ranging from food items to household goods to electronics, and more. The site allows shoppers to select the coupons they want and instantly print them at home. SmartSource.com is one of the most popular online couponing sites in the US, with 10 years of providing savings, and millions of coupons redeemed.
"The way consumers shop has changed," said Adam North, SVP, News Marketing Canada. "Consumers are constantly on their computers and are savvier than ever before about finding deals online. We are happy that, through this partnership, we will be able to increase the number of consumers we are reaching with our savings.”
News Marketing Canada® is the premier single-source provider of consumer marketing services in Canada, providing marketers with home-delivered and in-store advertising and promotion programs that are designed to effectively and efficiently reach consumers and influence their purchase decisions. Whether it's through the Canada's premier site for printable coupons, SmartSource.ca, the free-standing insert 'SmartSource Magazine' or UtiliSource, the French language version, in-store media or interactive capabilities, News Marketing Canada's mission is to help marketers build their brand's equity and increase sales.
About Waiting Game Publications
Waiting Game Publications is a leader in providing local deals / coupons using print, online, social media and mobile. The Waiting Game offers digital coupons with www.WGcoupons.com and http://www.waitinggamepublications.com
The WAITING GAME® is a monthly print publication designed to break through the advertising clutter by engaging consumers within a targeted geographic area, and rewarding them for supporting local businesses. Founded in 2009 by the Parfitt and Zapf families, THE WAITING GAME offers a low overhead, turn-key model, allowing franchisees to have a home-based business that is virtually recession proof. The WAITING GAME has been featured as one of the best new franchising concepts.
To learn more about The WAITING GAME’s targeted advertising opportunities, to read more testimonials from local business owners, or for local savings, please visit: www.waitinggamepublications.com or if you are interested in getting franchise information for your area, please visit: www.thewaitinggamefranchise.com
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President, WAITING GAME Publications
WAITING GAME Publications, LLC
Phone: 813.728.3528 or 877.444.WAIT (9248)