(LARGO, FL – Nov. 18, 2010) – With little time left at the end of a busy day, parents crave ways to turn budget-friendly foods into delicious and special meals for their families. Valpak, the company consumers have depended on for envelopes packed with great values and exciting offers for more than 40 years, is once again teaming up with Food Network on Semi-Homemade Cooking with Sandra Lee, to help time-strapped families do just that.
“We’re pairing up with Food Network, a consumer favorite – to give savvy shoppers the same appliances featured on Semi-Homemade Cooking kitchen, as well as inspiration to prepare quick, wholesome, budget-friendly meals for their families,” said Deanna Willsey, director of corporate communications at Valpak. “We know our audience is 36 percent more likely than the average consumer to watch Food Network.”
Promotional spots airing on Food Network will direct viewers to their mailboxes to find Valpak® envelopes, as well as to Valpak.com, for a chance to enter the sweepstakes before Dec. 10. One lucky winner will receive amazing kitchen appliances including a double oven, built-in refrigerator, electric cook top, dishwasher and microwave oven, along with a signed copy of Sandra’s newest and biggest cookbook: Sandra Lee Semi-Homemade: The Complete Cookbook.
Valpak envelopes will contain an official entry form, with additional chances to enter online through Valpak.com, Twitter (www.twitter.com/valpakcoupons) and Facebook (www.facebook.com/valpak). For complete sweepstakes or to learn more about Valpak’s printable coupons for restaurants, home services, auto care and more visit www.Valpak.com.
About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 200 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for local savings, which has nearly 40 million offer views each month, as well as for mobile devices , including apps for iPhone™, iPod touch®, Android™, Palm® Pre™ and Blackberry® and Windows® Phone 7 platforms. For more information, please contact 1-800-676-6878.
About Food Network
Food Network (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers’ best friend in food and is committed to leading by teaching, inspiring and empowering through its talent and expertise. Food Network is distributed to more than 99 million U.S. households and averages more than 9.9 million unique web users monthly. Since launching in 2009, Food Network Magazine has tripled its rate base and delivers a circulation of 1.25 million. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI), which also owns and operates HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com) and Cooking Channel (www.cookingchanneltv.com), is the manager and general partner.
About Sandra Lee
As an internationally-acclaimed home and food expert, Sandra Lee has revolutionized the term “homemade” as a popular Food Network host, editor-in-chief of Sandra Lee Semi-Homemade magazine, and a New York Times best-selling author. Sandra’s trademark 70/30 Semi-Homemade philosophy translated to television with Food Network’s Semi-Homemade Cooking and to the Internet with SemiHomemade.com. Sandra attended University of Wisconsin – La Crosse as well as Le Cordon Bleu; launched several lines of home, garden, and craft products including Kurtain Kraft; worked with QVC; and produced a successful DIY home improvement series. With a commitment to service and charity, Sandra participates in numerous philanthropic organizations including Share Our Strength and UNICEF. Since 2002, Sandra has released 21 cookbooks as well as a memoir “Made From Scratch.” She also hosts Sandra's Money Saving Meals on Food Network. For more information, visit www.SandraLee.com.
