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U.S. Army Veteran Finds Successful Business Ownership Opportunity with Fresh Coat

After serving in the U.S. Army for more than 20 years, Rich Whitaker decided he wanted to go into business for himself.

U.S. Army Veteran Finds Successful Business Ownership Opportunity with Fresh Coat

Franchise,Franchising,Fresh Coat
Fresh Coat
11/14/16 10:03:11


After serving in the U.S. Army for more than 20 years, Rich Whitaker decided he wanted to go into
business for himself. But he didn’t want to jump into an opportunity blindly—there were a few conditions
that his new venture needed to meet.
For starters, Whitaker knew he wanted to do something that would allow him to stay closer to his home
and family in Tennessee after traveling extensively during his time in the military. He also wanted to be a
part of a brand that allowed him to give back and be an active member of his local community. When he
came across Fresh Coat, the nation’s leading residential painting franchise, he knew he found the perfect
fit.
“Right off the bat, it was clear that Fresh Coat’s proven system and business model supported and
encouraged growth. I was confident that the opportunity would generate profit and be attractive to
potential customers in my community, and I was right,” said Whitaker. “But what separates Fresh Coat
from every other franchising opportunity is trust. That’s ultimately why I decided to invest—as I got to
know the leadership team, I knew that they would work with me to help my business get better and
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succeed.”
That commitment to providing unrivaled support is evident across Fresh Coat’s entire franchise system,
which is currently made up of more than 120 units across the country. The brand’s leadership and support
team are constantly working to ensure that their franchisees—and ultimately customers—are receiving the
best possible service.
“I continue to be blown away by how supportive Fresh Coat’s corporate team is. As an owner, seeing their
drive to improve the brand and make it more profitable makes me want to work harder as a local business
owner,” said Whitaker. “That added effort is then visible to my employees and customers. People respond
to businesses that show that they care—things as simple as showing up on time and getting the job done
right really do go a long way.”
Fresh Coat’s reputation is unparalleled in the industry among business owners and consumers alike. By
relying on painters that are employees rather than subcontractors, the brand ensures that jobs are being
carried out by people who understand and support Fresh Coat’s commitment to quality. That high level of
service combined with the brand’s tested and proven business model continue to make Fresh Coat the
brand to beat not just in the painting industry, but in the franchising industry as a whole.
“At the end of the day, working with franchisees like Rich is what makes Fresh Coat unique. Our network of
local owners all share the same heightened level of passion and excitement for the brand that we do on
the corporate level, fueling Fresh Coat’s continued growth,” said Tara Riley, President of Fresh Coat. “We
look forward to welcoming new franchisees into our system as we continue to expand our reach from coast
to coast.”

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