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Ultimate Franxhise Systems, Inc. Continues Obee's Expansion

Ultimate Franchise Systems, Inc. (OTC Bulletin Board: UFSY) today announced the signing of an Obee's Master Development Agreement for the Hawaii, Honolulu, Kalawao, Kauai and Maui counties in the state of Hawaii.

Ultimate Franchise Systems, Inc. Continues Obee's Expansion


HEATHROW, Fla., Aug. 10 /PRNewswire-FirstCall/ -- Ultimate Franchise
Systems, Inc. (OTC Bulletin Board: UFSY) today announced the signing of an
Obee's Master Development Agreement for the Hawaii, Honolulu, Kalawao, Kauai
and Maui counties in the state of Hawaii.
AMMC, LLC has signed a Master Development Agreement to develop 40
obee's(R) soup-salad-subs restaurants over a seven-year period. Michael
Chrobak, AMMC's CEO said, "What interested me in Obee's was the fast growth
they have been able to establish for such a young company, plus the emphasis
on catering and delivery. The recent acquisition of Obee's by Ultimate
Franchise Systems reaffirmed our commitment to the brand."
Chrobak has lived in California for 25 years; his wife Janice and he have
been married for 10 years and their family consists of four children. Chrobak
states; his hobbies are golfing, launching new business concepts and travel.
Chrobak has an extensive background in Operations Management and Sales/Sales
Management.
Christopher Swartz, President and CEO of Ultimate Franchise Systems, Inc.
stated, "The signing of this agreement demonstrates the high quality of
developers that are being identified to successfully grow the chain. This is
evident from Mr. Chrobak's extensive background in Operations/Sales
Management. The growth of the obee's(R) chain will continue to be a major
focus of Ultimate's strategy for the future."

Obee's focuses on high-quality soups, salads and subs with an emphasis on
fresh-sliced meats and cheeses. Through Master Development Agreements, Obee's
has signed commitments to open an additional 1,300 stores over the next twelve
years.

Ultimate Franchise Systems, Inc. currently has investments in
approximately 595 franchised restaurants and 40 weight loss clinics in 30
states throughout the United States. These brands include Gator's Dockside
Restaurants, Jreck Subs, Inc., Central Park Hamburgers, Li'l Dino's Deli and
Grille, Sobik's Subs, (OTC Pink Sheets: QRVI), Famous Uncle Al's Hot Dogs,
Flamers Hamburgers, Mountain Mike's Pizza, Westshore Pizza, Obee's Subs, New
York Burrito and Beverly Hills Weight Loss.

This press release may contain forward-looking information within the
meaning of Section 27A of the Securities Act of 1933 or Section 21E of the
Securities and Exchange Act of 1934 and is subject to the safe harbor created
by these sections. Ultimate Franchise Systems, Inc. and Quality Restaurant
Ventures, Inc. assume no obligation to update the information contained in
this press release. Certain information included herein may contain statements
that are forward-looking, such as statements relating to plans for future
expansion and other business development activities as well as operating
costs, capital spending, financial sources and the effects of competition.
Such forward-looking information is subject to changes and variations which
are not reasonably predictable and which could significantly affect future
results. Accordingly, such results may differ from those expressed in any
forward-looking statements made by or on behalf of the Companies.

CONTACT: Christopher Swartz of Ultimate Franchise Systems, Inc.,
+1-407-333-8998

Web site: http://www.ufsi.net/



SOURCE Ultimate Franchise Systems, Inc.
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