The Dwyer Group Names Chris Mellon Vice President of Marketing
WACO, Texas - The Dwyer Group, a holding company for seven residential and commercial franchise service brands, has promoted Chris Mellon to vice president of marketing.
"It's a great honor to share this news for an individual who has been such a dedicated team leader," said Mike Bidwell, president and chief operating officer of The Dwyer Group.
Mellon has been with The Dwyer Group for nine years and brings a combined 20 years of franchising experience to his new role. He previously held positions as director of marketing and as creative director for The Dwyer Group. Prior to that, he served as brand manager for Aire Serv, brand manager for Mr. Electric and marketing manager for Mr. Rooter.
While at The Dwyer Group, Mellon has received the TDG Team Specialist of the Year award two times and has been recognized as Team Member of the Year for the Marketing Department.
As the vice president of marketing, Mellon will lead a growing staff and oversee the integrated marketing program for all franchise brands of The Dwyer Group.
Mellon is a graduate of Baylor University's Hankamer School of Business. He succeeds Bob Walker who purchased a Rainbow International franchise in Nashville, Tenn. to pursue his goal of business ownership.
About The Dwyer Group, Inc.®:
The Dwyer Group, Inc., based in Waco, Texas, is a holding company of six franchise businesses, each selling and supporting a different franchise under the following service marks: Aire Serv®, Glass Doctor®, The Grounds Guys®, Mr. Appliance®, Mr. Electric®, Mr. Rooter® (Drain Doctor in the UK and Portugal), and Rainbow International®. Collectively, these independent franchise concepts offer customers world-wide a broad base of residential and commercial services. The Dwyer Group is a portfolio company of The Riverside Company, a private equity firm with offices in New York, Cleveland, Dallas and San Francisco.
May 18, 2010