SearchMarketMe Shares "5 Steps to Success" in Owning, Operating Internet Marketing Agencies
SearchMarketMe has released a new video and informational PDF describing the five key steps to success in owning and operating internet marketing agencies. The identification of these five key steps to success follows a rigorous study of the training and support organization's 111 member agencies, and the information is applicable to individuals who wish to open a SearchMarketMe internet marketing franchise, or anyone who may already be operating an internet marketing agency.
Seattle, Washington (PRWEB) June 05, 2012
SearchMarketMe has released a new video and informational PDF describing the five key steps to success in owning and opereating an internet marketing agency. The identification of these five key steps follows a rigorous study of the training and support organization's 111 member agencies and clearly maps out what a would-be or existing owner of an internet marketing agency must do in order to achieve personal and financial success with the business.
"Whether you want to open an internet marketing agency or are already operating an internet marketing agency, these 'Five Steps to Success' can get you on the right track for personal and financial success in the online marketing industry," said SearchMarketMe President & CEO, Boyd Karren. "If you are considering opening an agency, or have already opened an agency and are finding the going rougher-than-expected, there's a productive place for you in this Network."
The research behind the identification of these five key steps to success was led by SearchMarketMe's Director of Education Will Rak, who first identified the commonalities of the network's most successful member agencies.
"It begins with specialization on a personal level," explained Rak. "So many internet marketing agencies are single-operator businesses, who have trouble trying to do everything themselves. They need to select a specialty as a 'Finder' or a 'Doer' and collaborate with others in our network to find proper balance and greater earnings capacity. This is the first step, and our free 'Money U' webinar explains this very clearly."
"The second step depends upon successful differentiation," added Karren. "Agencies that attempt to find work with 'small and mid-sized businesses' in their general whereabouts have a tough time making enough money. The real opportunity is in building a niche serving a particular type of business, or a particular type of client, anywhere they happen to be."
SearchMarketMe's "Five Steps to Success" continues to include customized training from the robust and continuously updated "Agency Owner Training Portal," an always-available training resource with currently more than 300 training resources across technical know-how, sales training and small agency management training.
Step four involves getting personally introduced and networked with the particular individuals in SearchMarketMe's network of 111 Agency Owners. "People appreciate personal introductions to the people who can provide them the best help and assistance to succeed," added Rak. "These may be fellow collaborators with complementary abilities, or mentors with additional experience and years to lean on, or even someone who started their agency in the same general way and can help you avoid pitfalls."
The fifth step involves the customization of a business plan that includes specific goals and milestones for growth and planning for the eventual exit from the business. "This is one of my favorite things about what we do," added Karren. "Helping people refine their vision about what their agency will look like, and how they can put themselves in the best possible position to profit from what they have built." Karren himself has earned a pair of Master's degrees in business, and fully enjoys assisting would-be and existing owners of internet marketing agencies in writing or revising their business plans for scalable growth and successful exit.
"No one should be 'owned' by their businesses," said Karren. "Following these five steps to success and participating in the SearchMarketMe Agency Owner Program, can provide greater personal and financial success in operating an internet marketing agency."
ABOUT SEARCHMARKETME LLC
SearchMarketMe, LLC is a Seattle, Washington-based training and support organization that assists entrepreneurs in opening and operating independently-owned and independently-branded internet marketing agencies around the world. It developed the Money U business model for small marketing agencies and is the only scalable internet marketing business opportunity in the world. SearchMarketMe's 111 Agency Owners are located in North America, India, the Middle East and Africa. For more information about the Agency Owner program, visit SearchMarketMe's website and request the New "5 Steps t Success" PDF.