MEDIA CONTACT: Carleigh Rinefierd, Fishman Public Relations, 847-945-1300 ext. 253, firstname.lastname@example.org
FOR IMMEDIATE RELEASE
Philly Gets Lotz Better® with Area’s First Schlotzsky’s®
Celebrate Schlotzsky’s Grand Opening August 29 with Opportunity to Win Free Schlotzsky’s for a Year
Philadelphia – Schlotzsky’s®, home of The Original® round-toasted sandwich and famous Fresh-from-Scratch® buns, introduces its Lotz Better® store to Pennsylvania with the grand opening of its first Philadelphia restaurant. Located at 4600 City Line Avenue, the new restaurant brings more than 40 jobs to the local economy and smiles to diners with its quirky brand personality.
Schlotzsky’s will kick-off its grand opening on August 29, 2013 with fun-filled events including games, a prize wheel with Schlotzsky’s treats, a giveaway for those who sign up for the Schlotzsky’s Bun & Fun eClub, and more. Plus, Schlotzsky’s will reward the first 100 customers who purchase a CinnaPack™ of six Cinnabon® Classic rolls with one free The Original (small) sandwich a week for a year.
“Our addictive recipes, upbeat surroundings and funny sayings will add tremendous flavor to Philadelphia’s fast-casual dining scene,” said Dave Patel, co-owner of the new location in Philadelphia. “We are excited to bring a brand like Schlotzsky’s to the area that makes people smile as they walk in the door with our fresh menu and ‘bun humor.’”
Built with Schlotzsky’s rebranding efforts in mind, the restaurant includes a tri-branding deal with Cinnabon and Carvel. In addition, everything from tables and chairs to circular-themed local photography—featuring tongue-in-cheek phrases—is designed to entertain and cater to the guest.
Schlotzsky’s offers more than 15 different sandwiches on its famous unique round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch crusts, freshly made-to-order tossed salads, a variety of soups and delectable desserts, including a Cinnabon Express bakery where guests can enjoy a number of Cinnabon’s warm, homemade treats, including the Cinnabon Classic Roll and CinnaPacks, as well as a Carvel soft-serve station.
“Dedicated to strategic market development and persistent growth, we are confident the entrance into the Philadelphia area will prove to be another success for Schlotzsky’s,” said Kelly Roddy, president of Schlotzsky’s. “As we establish ourselves in Pennsylvania, we look forward to enhancing our franchise network across the Northeast.”
The new restaurant is open daily from 10am – 10pm. To reach the restaurant, call 215-477-1177.
Since 1971, Schlotzsky's has been the home of The Original® toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads, and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in Azerbaijan, South Africa, and Turkey. Schlotzsky’s is owned by FOCUS Brands Inc.®, the franchisor and operator of more than 3,300 Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill® and Auntie Anne’s® locations and Seattle’s Best Coffee® on certain military bases and in international markets. For more information, visit www.Schlotzskys.com.
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