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Paint-It-Yourself Ceramics Franchise Plans to Double its Global Presence
Color Me Mine Proves Continued Demand for Art-As-Entertainment Franchises
GLENDALE, Calif. (March 14, 2012) – Proving wrong the perception that consumer spending trends lean heavily toward necessity items versus entertainment, robust sales and continued franchise growth of Color Me Mine, the leader in the paint-it-yourself ceramics industry, paints an entirely different picture.
In fact, Color Me Mine reports that average unit volumes at its 140 studios worldwide nearly double that of independently owned paint-it-yourself ceramic studios, and the company plans to double its system size with 280 franchised studios targeted worldwide in the next three to five years.
Color Me Mine represents 15 percent of U.S. ceramics locations but accounts for approximately 30 percent of the revenue stream in the industry. The concept provides consumers of all ages with a relaxing environment where groups can bond while expressing themselves creatively at the upscale art-as-entertainment studio. In addition, consumers have a fun place to escape from today’s technologies, while combining a communal experience with a finished masterpiece to take home.
“The ceramics industry has been around with traditional pottery craft forms for more than 100 years, providing families with an atmosphere to spend quality time together through creative expression,” said Mike Mooslin, president of Color Me Mine. “At Color Me Mine, we pride ourselves on creating a sense of family enrichment by providing a creative outlet for individuals to escape everyday life, and enhance relationships with those closest to them. As the only global paint-it-yourself ceramics franchise, Color Me Mine works to bring contemporary, upscale pottery studios to consumers worldwide by offering a fun activity that has been bringing people together for more than 20 years.”
Founded in 1991, Color Me Mine’s unique, family-centered environment became an instant hit amongst consumers. The company quickly expanded throughout California, before beginning franchising in 1996. Today, the company plans to target key markets throughout the United States for continued expansion, including Cincinnati, Dallas, Houston, Seattle, Long Island, Manhattan, and Upper New York, among others.
“There has never been a better time to grow with Color Me Mine,” Mooslin said. “We have seen growth at the studio sales level while other retailers have experienced recession-related declines, continuing to surpass industry revenues by nearly double that of independent outlets. This is the perfect window of growth opportunity given the availability of high-quality locations and record low rents, presenting individuals with the perfect opportunity to join an industry-leading franchise.”
Color Me Mine presents the perfect work-life balance not only for consumers but local entrepreneurs, through a franchise opportunity that requires relatively low start-up capital with a one-of-a-kind business that contributes to the community. Color Me Mine also encourages owners to spend time with family while growing in a career that represents their lifestyle. In addition to business-savvy attributes such as marketing and computer skills, successful franchisees strive to make a difference in their local communities.
About Color Me Mine
Based in Glendale, Calif., Color Me Mine is the leader in the contemporary ceramics industry with nearly 140 locations in operation worldwide, including studios in 26 states throughout the United States. Founded in 1991, Color Me Mine provides consumers with an upscale art-as-entertainment studio offering a relaxing environment to choose from 350 unfinished pieces and express their own vision through painting. The company began franchising in 1996 and plans for 240 locations to be open by 2017. For more information about Color Me Mine, visit http://www.colormemine.com/.