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NSU's Huizenga Business School Launches Sales Institute with Sandler Training and Sales Education

School Drives Push for More Competitive Workforce through first-of-its-kind Sales MBA and Undergraduate Degree Programs in Florida

Media Contacts:

Susan Gilden / rbb Public Relations / 305-448-7536 /
Julie Spechler / Nova Southeastern University / 954-262-5348 /

NSU's Huizenga Business School Launches
Sales Institute with Sandler Training® and Sales Education

School Drives Push for More Competitive Workforce through first-of-its-kind Sales MBA and
Undergraduate Degree Programs in Florida

FT. LAUDERDALE-DAVIE, FL (September 23, 2010) --- To meet the demands for a highly competent and proficient sales workforce in today's business environment, Nova Southeastern University's (NSU) H. Wayne Huizenga School of Business & Entrepreneurship launched a first-ofits- kind Sales Program and Institute this fall semester offering sales education and training.

The Huizenga Business School is the first academic institution in the nation to partner exclusively with Sandler Training®, the nation's #1 sales training firm according to Entrepreneur magazine, to develop robust sales-centric curriculums driven by research and innovative methods of instruction. NSU's Sales Program will offer new undergraduate and graduate business degrees and certificate programs in sales and sales management, and its state-of-the-art Sales Institute will be the foremost professional sales training facility for students and corporations alike.

The Sales Program's introduction also launches the Huizenga Business School's market-driven education series of specialty business programs shaped by the trends and opportunities that ared riving the marketplace. "We are reinterpreting the law of vsupply and demand' and applying it in academia to provide business students with the skill sets and  competencies that are in demand in today's dynamic economy," said Michael Fields, Ph.D., dean of the Huizenga Business School. And first on the school's market-driven education list is professional sales education and training.

Exclusive Partnership with Sandler Training Brings Sales Education Initiative to Forefront

The first job for more than half of all college graduates is in sales, but employers find that most are lacking the communication, management and influential skills to be effective. In an exclusive partnership with Sandler Training - the nation's leading sales training firm - Huizenga Business School is providing a solution for employers, and bolstering the value of the school's Sales Program.

NSU's top business educators and researchers collaborated with Sandler Training to create a "realworld" curriculum based on Sandler's winning philosophies and strategies. Relying on an intensive Sandler indoctrination and using well-established Sandler techniques as a consistent foundation, NSU faculty incorporated mock-interviews and sales presentation rehearsals throughout the sales curriculum. "Outstanding faculty, the benefits of industry-leading Sandler techniques, and a facility that enables intense practice is a powerful combination," noted Fields.

"We were impressed by the goals of the Huizenga Business School program and felt it was the right fit with Sandler's philosophy that growth and change require study and practice," said Sandler CEO David Mattson. "Graduates and Corporate America will see a great ROI from this program because of the excellent staff and resources NSU is devoting to it."

Market-Driven Education Drives New Curriculums for Dynamic Professions

Fields explained that the Huizenga Business School's move towards market-driven education initiatives, such as the Sales Program, was prompted by extensive research conducted with Florida's top companies. Over a four-month span, the school approached a representative sample of medium to large companies across a variety of industries. Through in-depth, one-on-one meetings with top decision-makers, NSU ascertained the skills and competencies firms need most from their employees so they can add direct immediate value to the company.

"After listening to corporate decision-makers and processing their 'wish list' of employee capabilities and expectations, we have retooled our business curriculums and created specialty degrees that will provide an immediate response to their business growth needs," Fields added.

The NSU Sales Program offers sales-specific degrees and courses to undergraduate and graduate students, and working professionals wanting to augment their career advancement potential through continuing education. NSU is setting a new professional standard of practical preparation through specialized curricula blending traditional academic strategies with original methods of instruction. A new degree being rolled-out in the Sales Program is the Bachelor of Business Administration. Other additions to the Huizenga Business School curricula include an undergraduate minor in professional sales, sales and sales management concentrations in the MBA program, graduate-level certificates, and required sales courses for all Bachelor of Science programs.

Through these newly developed curriculums and the strategic partnership with Sandler, students in the Huizenga Sales Program have unrivaled access to the proven sales skills and resources that will enhance their career prospects, and increase their ROI quotient for the companies hiring them. Next on the horizon for NSU's market-driven education platform is the development of an MBA in Logistics and Supply Chain Management slated for introduction next year.

NSU Unveils First-Class Sales Institute

As the Huizenga Business School launches its new Sales Program, it will also unveil its state-of-the-art Sales Institute facility, comprising the entire north wing of the third floor of the Carl DeSantis Building on NSU's main Ft. Lauderdale-Davie campus.

The 8,200-square-foot sales facility features a multipurpose Grand Room, two main conference rooms, and 16 mock sales presentation/interview rooms. All are outfitted with LCD monitors (ranging from 42" - 55"), presentation equipment, and sophisticated digital video capture systems to catalog sessions for professor assessments, classroom instruction, and self-evaluations. With this equipment, students can also create a video portfolio to present to prospective employers.

The Sales Institute was designed with the interests of the corporate end-user as well. The interview and conference rooms are enabled with live video conferencing to conduct actual job interviews remotely, and give companies a high-tech online meeting venue. Moreover, the versatile Grand Room and adjacent grand balcony can be arranged to host corporate and social receptions such as networking events; or configured as a classroom to accommodate assemblies for seminars, workshops, lectures and presentations for up to 180 guests.

Dean Fields further commented, "The Huizenga Business School Sales Institute is one of the finest sales training facilities in the country. The education and training resources are in place to give our students every advantage in learning the very best and most effective sales techniques that will elevate their professional career objectives and achievements."

About the H. Wayne Huizenga School of Business and Entrepreneurship
: Serving more than 6,000 students, the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University offers bachelor's, master's and doctoral degree programs in areas such accounting, finance, marketing, human resource management, public administration, sales and more. The Huizenga Business School also boasts the largest Master of Business Administration program in Florida. The school is housed in the five-story state-of-the-art Carl DeSantis Building on Nova Southeastern University's main campus in Ft. Lauderdale, Fla. but programs are available at multiple locations and online.

About Nova Southeastern University: Situated on 300 beautiful acres in Davie, Florida, Nova Southeastern University is a dynamic fully accredited institution dedicated to providing high-quality educational programs of distinction from preschool through the professional and doctoral levels. NSU has more than 29,000 students and is the seventh largest not-for-profit independent institution nationally. The university awards associate's, bachelor's, master's, specialist, doctoral, and first professional degrees in a wide range of fields, including business, counseling, computer and information sciences, education, medicine, optometry, pharmacy, dentistry, various health professions, law, marine sciences, early childhood, psychology and other social sciences. For more information, visit

About Sandler Training: Sandler Training is the leading provider of sales and management training with over 200 licensed trainers throughout the U.S. and internationally. The company provides a full range of sales and management training programs, with powerful coordination and customization benefits throughout its extensive franchise network. Among its many achievements, Sandler has been awarded the #1 ranking for training programs in Entrepreneur Magazine's "Franchise 500" nine times since 1994, the most recent being for 2010. The company website is located at

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