RICHARDSON, Texas (January 16, 2013) – Nestlé® Toll House® Café by Chip, a premium dessert destination franchise concept, today announced the grand opening of its second café in the Kingdom of Saudi Arabia. The location is part of a larger deal to bring nearly 50 cafes throughout the country within the next 10 years by the Emad Al Aboud Group, which became master franchisees of the brand in December 2010.
“We have created a café experience unlike any other, and we are excited to offer the ultimate desert destination to consumers and business-minded individuals on an international level,” said Ziad Dalal, founder and president of Nestlé Toll House Café by Chip. “The Emad Al Aboud Group is expanding our brand in the Kingdom of Saudi Arabia, and we know their reputation of fine service and exceptional business practices will be on display in each Nestlé Toll House Café by Chip location they open throughout the country.”
The company’s Kingdom of Saudi Arabia location marks the brand’s eleventh café in the Middle East. With more than 100 locations open worldwide, the opening by the Emad Al Aboud Group is part of a larger strategic plan to expand the brand’s presence internationally, as well as key markets across the United States.
"We are aggressively growing our brand and the agreement with the Emad Al Aboud Group shows our dedication to bring high-quality desserts to consumers worldwide,” added Dalal, who added that the brand is sure to impress new and longtime fans.
Nestlé Toll House Café by Chip presents a proven business opportunity for individuals seeking to invest in a world-class brand. Seeking potential single- and multi-unit franchisees, as well as master and area developers, the company is looking to award franchises to individuals who possess an entrepreneurial spirit, passion for the brand, and are committed to providing quality and service.
About Nestlé® Toll House® Café by Chip
Nestlé® Toll House® Café by Chip is a premiere dessert bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip® based in Richardson, Texas, is a premiere bakery café restaurant company. The company currently franchises more than 100 bakery cafes in the United States, Canada and the Middle East. Bringing classic and familiar treats and beverages to consumers, the Nestlé® Toll House® Café by Chip® concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy’s®/Dreyer’s® Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestlé Toll House Café in 2000. Nestlé® Toll House® Café by Chip® has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.