MOOYAH's 2010 Marked by 17 New Units, Six Agreements
MOOYAH Burgers, Fries, and Shakes had a big year in 2010, with 17 open locations and six signed multiunit development agreements. There are plans to open up to 20 new locations in 2011.
Despite the massive slated growth of the chain, Alan Hixon, president of MOOYAH, says the expansion is not “franchising for franchising’s sake.” Hixon expects to drive company growth over the next decade and become a national player on the expanding burger market.
“I’m honored to be recognized as the brand’s leader, but the real spotlight story here is MOOYAH,” says Hixon, who joined the company in 2009. “The fast-casual, better-burger segment is still growing. MOOYAH is a brand and a burger that I absolutely believe in, and 2011 is going to be another great year for us.”
The company just began franchising in 2007 and will first expand out of state with locations in Tennessee, Kansas, Oklahoma, and Arkansas.