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Knocking Out the Competition

9Round continues dominance with 30-minute training regimen; Opens nearly 100 new clubs since start of 2013



Knocking Out the Competition

9Round continues dominance with 30-minute training regimen; Opens nearly 100 new clubs since start of 2013


GREENVILLE, SC – The world of fitness franchising has grown dramatically in recent years. And in a landscape once dominated by big-box gyms, the expansion of smaller, more specialized facilities is rapidly gaining ground.


One fitness concept that, more than any other, has achieved a competitive edge over the market and shows no sign of slowing down, is 9Round.


In the five years since launching its franchise opportunity, 9Round has expanded its national footprint to include 130 locations in 36 states, 94 of which have opened since the beginning of 2013. With an additional 100 locations already in various stages of development, 9Round expects to open 40 new clubs by the end of 2014 and have a total of 1,000 locations open and operating by 2018.


“Consumers are becoming more aware and ambitious with their fitness levels and are looking for real fitness programs and not just access to fitness equipment,” said founder Shannon “The Cannon” Hudson. “There is something empowering about kickboxing – it is the sense of empowerment that appeals to most people. This unique fitness proposition, coupled with our rapid growth, are two of the key differentiators that make us stand out from the competition and will, no doubt, catapult and keep us atop the market.”  


After a lifetime of martial arts and more than 80 professional kickboxing bouts, Hudson, who is the reigning IKF Light Middleweight Kickboxing Champion of the World, was in the top shape of his life. However, he noticed most of the people around him were not. He thought, “How do I take the grueling in-ring workouts and create a non-intimidating, convenient circuit workout format that the average person could enjoy without getting hit?”


After much thought, 9Round was born.


Taking its cue from boxing and kickboxing, 9Round moves members through a nine-stage workout that delivers total body results in a quick and convenient 30-minute workout; each of the nine stations is different, challenging and fun – from learning how to jump rope to hitting the speed bag. There are no class times, trainers are always on site, and routines change daily, giving members a fresh workout every time they come in.


“Everything is full body. At one station members might do 20 front kicks and 20 push-ups in three minutes. The next day, they might do 20 hooks and 10 jump squats at that station,” Hudson said. “We bring these things to the average person, so they feel like a real fighter, like they’re doing something Muhammad Ali would have done.” 


To augment the company’s growth, 9Round is seeking franchisees that possess a desire to break into the fitness industry. With a franchise fee of $18,000, the total investment ranges from $53,000 to $90,000. The ongoing royalty fee is $449 a month.


About 9Round

Founded in 2007 by professional kickboxer Shannon Hudson, 9Round is a specialized fitness center that brings boxing and kickboxing fitness training to the average person in a convenient, affordable, 30-minute, full body circuit format. The program is developed around a proprietary and copyrighted system of nine challenging workout stations developed by Shannon himself. Today, there are 130 9Round clubs open and operating in 36 states, with plans to have a total of 1,000 locations by 2018. For more information, please visit


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