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Fro Yo Still A Go Go

Fro Yo Still A Go Go
The Frozen Yogurt Health Craze Continues

The frozen yogurt health craze that began more than 20 years ago shows no signs of stopping. In fact, it’s gaining momentum with a powerful reclamation that has put the focus on creating an even healthier frozen yogurt. This new version puts the spotlight on the yogurt, embracing a tart new flavor thanks to the addition of lower fat and super healthy probiotic Greek yogurt. And, customers like what they’re tasting. According to an article in U.S. News & World Report, frozen yogurt franchises have experienced some of the highest growth of any of the chains they track.

Novelty accounts for part of the frozen yogurt craze, with consumers gobbling up the opportunity to create their delicious custom swirl. And, TCBY has really delivered, providing endless new flavor combinations with the yogurt and the toppings. But, what keeps customers coming back is the fact TCBY tastes so good and it is good for them.

Sticking to reasonable portions is, of course, critical to any healthy diet. To keep sweet servings at their healthiest, the magic number is 3.5 ounces or 1/2 cup of frozen yogurt. Then, top it off with a tablespoon or two of the more indulgent treats or load up on the healthy fresh fruit options available.

Lisa Brown, Assistant Professor of Nutrition at Simmons College in Boston, said in the same U.S. News article that she approves of many of the new frozen-yogurt options, noting that tart flavors slow down the release of sugar in the body, which stabilizes appetite and energy levels. Greek yogurts, in particular, are a healthy option because of their concentrated protein that makes them creamy like ice cream without the fat and carbohydrates. Brown says it's "reasonable" for treats to account for 10 percent of daily caloric intake. Sweeter news our ears may have never heard!

Ready to learn more? Let’s talk.
Todd R. Haavind
Vice President of Sales
Famous Brands International
8001 Arista Place, Ste 600 | Broomfield | CO | 80021
P: 720-599-3351 | C: 720-272-7802
THaavind@famousbrandsintl.com

Source: 6/5/12 U.S. News & World Report by Rachel Pomerance Beri

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