MEDIA CONTACT: Sam Randall, Fishman Public Relations, 847-945-1300 ext. 237 or srandall@fishmanpr.com
FOR IMMEDIATE RELEASE
Fort Worth gets Lotz Better® with a New Schlotzsky’s®
Celebrate Schlotzsky’s Grand Opening June 27 With Opportunity to Win
Free Schlotzsky’s for a Year
Fort WORTH, Texas (June 26, 2013) – Schlotzsky’s®, home of The Original® round-toasted sandwich and famous Fresh-from-Scratch® buns, today announced the opening of its newest Lotz Better® location at 3530 NW Center Drive in the Fort Worth. The new restaurant brings more than 40 jobs to the local economy and smiles to diners with its quirky brand personality.
Schlotzsky’s will kick-off its grand opening on Thursday, June 27th with fun-filled events, games, a prize giveaway for those that sign up for the Schlotzsky’s e-club, and more. Plus, Schlotzsky’s will reward the first 100 customers who purchase a CinnaPack™ of six Cinnabon® Classic rolls with one free The Original (small) sandwich a week for a year.
“With our addictive recipes, upbeat surroundings and funny sayings, we’re adding tremendous flavor to Forth Worth fast-casual dining scene,” said Anil Patel, who owns the new Schlotzsky’s location. “It’s hard not to smile when you walk into our bright new restaurant, smell the bread baking and see how much fun we have with ‘bun humor.’ The local community is in for a real treat.”
Built with Schlotzsky’s rebranding efforts in mind, the new restaurant includes co-branding deals with Cinnabon and Carvel® Ice Cream. In addition, everything from tables and chairs to circular-themed local photography—featuring tongue-in-cheek phrases—is designed to entertain and cater to the guest.
Schlotzsky’s offers more than 15 different sandwiches on its famous unique round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch crusts, freshly made-to-order tossed salads, a variety of soups and delectable desserts, including a Cinnabon Express bakery where guests can enjoy a number of Cinnabon’s warm, homemade treats, including the Cinnabon Classic Roll and CinnaPacks, as well as a Carvel soft-serve station.
“With all of the new elements that enhance the Schlotzsky’s experience, we stay true to our roots by offering only the highest-quality, fresh ingredients that include baking our sourdough bread from scratch every day,” said Kelly Roddy, president of Schlotzsky’s.
The new restaurant is open from 10 a.m. – 10 p.m. Monday – Saturday and 11 a.m. to 8 p.m. on Sunday. Additionally, catering is also available by calling the new location at (817) 882-6885.
About Schlotzsky’s
Since 1971, Schlotzsky's has been the home of The Original® toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads, and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful, and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in Azerbaijan, South Africa, and Turkey. Schlotzsky’s is owned by FOCUS Brands Inc.®, the franchisor and operator of more than 3,300 Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill® and Auntie Anne’s® locations and Seattle’s Best Coffee® on certain military bases and in international markets. For more information, visit www.Schlotzskys.com.
# # #
