Surfs Up! Flip Flop Shops & Cobian Deliver Surfers’ Delight Promo This May
May 5, 2011 - ATLANTA – Flip Flop Shops, North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals, today announced that it has partnered with Cobian for its May system-wide promotion to give consumers the ultimate surf movie when they “Expose Their Toes” with Cobian.
Throughout the month of May, customers who purchase Cobian footwear at any of the Flip Flop Shops locations throughout the United States, Canada, Guam and the Caribbean will receive a free Cobian decal and “Walking On Water” DVD – a story of two young surfers, Tyler Hallen and Luke Davis, who find faith on the ultimate surf trip, as they travel the world, surfing with professionals.
“We’re amped to team up with Cobian for what is sure to be killer promo,” said Brian Curin, the President (Size 10) of Flip Flop Shops, expressing his enthusiasm for the third system-wide promotion of the year and its first with Cobian. “The company’s passion for surfing is contagious, and we’re hoping to spread this to all our consumers. ‘Walking On Water’ is a rad DVD – I’m sure it will leave everyone aching to hit the waves. In the meantime, they can deck out their boards with the sick Cobian decal.”
As part of the promotion, each Flip Flop Shops location will receive a promotional facelift, complete with Cobian window graphics and counter-talker graphics. In addition, Flip Flop Shops' unique and innovative "flip flop trees" will be exclusively dedicated to the Cobian product line. Flip Flop Shops’ staff will create further awareness for the promotion by wearing Cobian branded tees.
“Flip Flop Shops has made a name for itself in the footwear industry, and we’re stoked to be part of the ride,” said Tim Haber, the National Sales Manager (Size 12) of Cobian. “It’s refreshing to team-up with a company that shares the same passion and drive that we do. No matter where you are or what time of year it is, Flip Flop Shops has made it possible for anyone to live a ‘Free Your Toes’ lifestyle...and that’s the way we like it.”
Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as REEF, Sanuk, Flojos, havaianas, OluKai, Cobian and O’NEILL, among others. Its mission: to provide the opportunity for anyone, in any climate, to “Live…Work …Play With Their Toes Exposed®” while wearing the freedom of flip flops on their feet.
“When it comes to providing footwear that is both comfortable and stylish, Cobian nails it every time,” said Darin Kraetsch, the CEO (Size 10) of Flip Flop Shops, adding that the brand is a top seller throughout the system.
Today, Flip Flop Shops has 40 locations operating throughout the United States, Canada, Guam, and the Caribbean, with 60-plus shops in development.
For further information on Flip Flop Shops or to find the nearest shop, visit www.FlipFlopShops.com.
About Flip Flop Shops
Founded in 2004, Flip Flop Shops is North America’s first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as REEF, Sanuk, Flojos, havaianas, OluKai, Cobian, and O’NEILL. The recipient of the International Council of Shopping Centers’ prestigious “Hot Retailer Award,” Flip Flop Shops began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®. The executive team boasts more than 50 years of franchise experience building and growing some of the world’s fastest-growing franchise concepts, category leaders and some of the world’s most well-known brands, including Cold Stone Creamery, Moe’s Southwest Grill and Nike. With 40 shops currently operating and 60-plus in development, the company plans to open 236 shops by 2013. For more franchise opportunity information, visit www.flipflopshops.com.
Cobian is a frontrunner in the sandal industry and continues to grow rapidly due to its commitment to producing the finest footwear in the world. In an industry where companies tend to lose focus with their mass array of products, Cobian sticks with what it knows: comfortable and stylish footwear. The mission is simple: provide their customers with sandals durable enough to be worn at the beach, but refined enough to be worn in the city. At the heart of the Cobian brand is a passion for people. Therefore they will have the utmost respect and integrity for each other and those they serve: their customers. For further information on Cobian, visit www.cobianusa.com/.
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