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Blimpie Launches New Game App To Appeal to Millennials

New Trend Has Restaurant Chains Using Mobile Game Apps to Engage Younger Customers

 

FOR IMMEDIATE RELEASE 
 
 
Media Contact: 
Sue Yannello 
syannello@919marketing.com 
919.459.8162 
 
Blimpie Launches New Game App To Appeal to Millennials 
New Trend Has Restaurant Chains Using Mobile Game Apps 
 to Engage Younger Customers 
 
(Sept. 17, 2013 – Scottsdale, Ariz.) As part of a new restaurant trend to engage Millennials, Blimpie®, our 
nation’s iconic sub chain, is one of a few quick service restaurants launching mobile game apps. Blimpie 
Run®, www.blimpie.com/blimpierun, available on Android and iOS operating systems, is part of a new 
mobile marketing strategy in Blimpie’s brand overhaul that also includes new store designs and menu 
offerings to attract Millennials. 
 
“Blimpie has always been a favorite for Baby Boomers, but the app provides an interactive experience 
for Millennials that keeps them engaged and loyal to our brand,” says Matt Gallagher, Director of Digital 
and Interactive Marketing. “To stay relevant with customers raised on technology, we have to use 
creative mobile marketing to keep them excited and informed about all the great new food Blimpie has 
to offer.” 
 
In the game, Blimpie’s familiar mascot, Del E. Fresh, runs through different U.S. cities to collect fresh 
ingredients on his way to the nearest Blimpie sub shop. Del E. Fresh has to outrun skunks, scorpions and 
other predators while avoiding unique obstacles in different cities. App users have a monthly chance to 
win free subs for a year and the opportunity to collect app-exclusive offers to redeem at their local 
Blimpie store. They can also utilize Facebook® and Twitter® to share their high scores or challenge 
friends to beat their score. 
 
The app is just one facet of Blimpie’s brand overhaul as the sub chain prepares to celebrate its 50th
 
anniversary in 2014. The brand refresh includes new store designs and menus, all to appeal to younger 
customers. Store designs include brighter colors, expansive wall murals of Americana images, and booth 
seating for a more comfortable atmosphere. 
 
“We know to stay current we have to constantly evolve to appeal to new generations and their tastes,” 
says Steve Evans, Blimpie vp of marketing. “With the app, the new look and new menu items, we are 
staying on top of new restaurant trends that appeal to a whole new demographic of customers and keep 
our loyal fan base coming back to the refreshed, updated sub shop they fell in love with.” 
 
 
 About Blimpie 
Headquartered in Scottsdale, Ariz., Blimpie serves sub sandwiches prepared with quality ingredients 
along with delicious soups and salads. Founded in 1964, Blimpie 
has grown to nearly 1,000 franchised 
restaurants across the U.S. In 2006, Blimpie 
became part of Kahala, one of the fastest growing 
franchising companies in the world with a portfolio of 15 quick-service restaurant brands. For more 
information about Blimpie visit www.blimpie.com. 
For more information about Kahala, visit www.kahalamgmt.com. 
 
 
###

FOR IMMEDIATE RELEASE 

 

Media Contact: 

Sue Yannello 

syannello@919marketing.com 

919.459.8162 

 

Blimpie Launches New Game App To Appeal to Millennials 

New Trend Has Restaurant Chains Using Mobile Game Apps 

 to Engage Younger Customers 

 

(Sept. 17, 2013 – Scottsdale, Ariz.) As part of a new restaurant trend to engage Millennials, Blimpie®, our  nation’s iconic sub chain, is one of a few quick service restaurants launching mobile game apps. Blimpie Run®, www.blimpie.com/blimpierun, available on Android and iOS operating systems, is part of a new mobile marketing strategy in Blimpie’s brand overhaul that also includes new store designs and menu offerings to attract Millennials. 

 

“Blimpie has always been a favorite for Baby Boomers, but the app provides an interactive experience for Millennials that keeps them engaged and loyal to our brand,” says Matt Gallagher, Director of Digital and Interactive Marketing. “To stay relevant with customers raised on technology, we have to use creative mobile marketing to keep them excited and informed about all the great new food Blimpie has to offer.” 

 

In the game, Blimpie’s familiar mascot, Del E. Fresh, runs through different U.S. cities to collect fresh ingredients on his way to the nearest Blimpie sub shop. Del E. Fresh has to outrun skunks, scorpions and other predators while avoiding unique obstacles in different cities. App users have a monthly chance to win free subs for a year and the opportunity to collect app-exclusive offers to redeem at their local Blimpie store. They can also utilize Facebook® and Twitter® to share their high scores or challenge friends to beat their score. 

 

The app is just one facet of Blimpie’s brand overhaul as the sub chain prepares to celebrate its 50th anniversary in 2014. The brand refresh includes new store designs and menus, all to appeal to younger customers. Store designs include brighter colors, expansive wall murals of Americana images, and booth seating for a more comfortable atmosphere. 

 

“We know to stay current we have to constantly evolve to appeal to new generations and their tastes,” says Steve Evans, Blimpie vp of marketing. “With the app, the new look and new menu items, we are staying on top of new restaurant trends that appeal to a whole new demographic of customers and keep our loyal fan base coming back to the refreshed, updated sub shop they fell in love with.” 

 

 

About Blimpie 

Headquartered in Scottsdale, Ariz., Blimpie serves sub sandwiches prepared with quality ingredients along with delicious soups and salads. Founded in 1964, Blimpie has grown to nearly 1,000 franchised restaurants across the U.S. In 2006, Blimpie became part of Kahala, one of the fastest growing franchising companies in the world with a portfolio of 15 quick-service restaurant brands. For more information about Blimpie visit www.blimpie.com. 

For more information about Kahala, visit www.kahalamgmt.com. 

 

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