BASKIN-ROBBINS PARTNERS WITH BOARDWALK FROZEN TREATS TO LAUNCH NEW LINEUP OF ICE CREAM TREATS AT MAJOR RETAILERS ACROSS THE U.S
Baskin-Robbins Packaged Ice Cream and Ice Cream Bars to be Made Available in
Grocers’ Freezers Starting this Spring
CANTON, Mass. (February 10, 2014) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, and Boardwalk Frozen Treats, the sales, marketing and distribution partner for Baskin-Robbins ice cream and frozen treats sold in grocery stores in the U.S., today announced a partnership to bring a flavorful range of packaged ice cream and ice cream bars to the shelves of major retailers across the U.S. this spring. The new frozen treats will feature a range of classic ice cream favorites from Baskin-Robbins’ extensive flavor library, along with several flavors of ice cream bars.
“We are excited to partner with Boardwalk Frozen Treats, whose leaders have extensive consumer packaged goods and ice cream experience, to bring our world famous ice cream to major grocery retailers with the launch of our new Baskin-Robbins packaged ice cream and ice cream bars,” said John Fassak, Vice President of Business Development for Dunkin’ Brands. “Soon, consumers will be able to enjoy Baskin-Robbins’ delicious flavors at home, even if they can’t make it to one of our more than 2,450 ice cream shops across the U.S.”
The new Baskin-Robbins 14oz ice cream packages will be available in sixteen delicious flavors, including classics like Pralines 'n Cream, Mint Chocolate Chip, Cookies 'n Cream, Jamoca® Almond Fudge, Gold Medal Ribbon, Butter Pecan, Very Berry Strawberry, Chocolate Chip, Peanut Butter 'n Chocolate, Nutty Coconut and Rocky Road, as well as rotating seasonal varieties such as Baseball Nut® and Strawberry Shortcake. The brand’s ice cream bars will be available in classic Baskin-Robbins flavors such as Jamoca, Mint and World Class Chocolate.
“Baskin-Robbins is one of the world’s premier ice cream brands with broad brand awareness, so we’re thrilled to be the sales, marketing and distribution partner for the brand’s range of frozen treats to be sold in grocery stores,” said Tom Delaplane, CEO of Boardwalk Frozen Treats. “We look forward to introducing Baskin-Robbins to even more ice cream lovers and giving the brand’s fans another delicious way to enjoy its wide range of ice cream flavors.”
For more information about Baskin-Robbins’ ice cream flavors and frozen treats, visit www.BaskinRobbins.com, and for more information about Boardwalk Frozen Treats, visit www.BoardwalkFrozenTreats.com.
About Boardwalk Frozen Treats
Boardwalk Frozen Treats, LLC, is Dunkin’ Brands’ sales, marketing and distribution partner for Baskin-Robbins ice cream and frozen treats sold in grocery stores in the United States. Its mission is to bring the flavors and fun of Baskin-Robbins to consumers every day through a packaged ice cream and frozen treats line available in the grocer’s freezer. It supports this goal with a corporate team of ice cream industry leaders who are committed to providing the high quality, flavor variety and fun of Baskin-Robbins. Boardwalk Frozen Treats is headquartered in Lafayette, CA. For more information, visitwww.BoardwalkFrozenTreats.com.