Home Instead Senior Care owner, William (Bill) Jenks, purchased his Home Instead franchise after discovering firsthand the lack of available in-home support while caring for his ill stepmother.
William Jenks had a successful career as a professional cellist and associate conductor for the Omaha Symphony Orchestra. A diagnosis of multiple sclerosis changed everything.
In Home Instead, Jenks found a compassionate and talented management team and business model that emphasized training, support, encouragement and ongoing coaching for franchisees. One of his biggest challenges is keeping up with the growing demand for in-home care, and finding and training the best people. Still, he considers the business his passion and urges other potential franchisees to have that same standard. "Don't just look for financial opportunity," he says. "Look for a business that feeds your soul."