President and CEO, Jeff Huber, of Home Instead, Inc. interview on how Home Instead plans to elevate the caregiving profession.
“We’re continuing to invest in our caregiver ranks and their development, and try to do everything we can to elevate the role of caregiving, to professionalize it, to make it a true vocation [and] give professional caregivers the tools and resources they need to have a true career, but also to be viewed as a vital part of the care continuum,” Huber (pictured at right) said.
As more and more Americans (and people all over the globe) reach the age of retirement, companies like Home Instead are part of a wave of franchised companies filling the void between relative/family caregivers and the big, timeworn establishment of hospitals, nursing homes and assisted care facilities.
“Aging is a mega-trend,” Huber added, forecasting more competitors to pop up in the franchised senior care space. “We’ve been doing double-digit growth, and we see that for the foreseeable future.”
Just like a long list of other quickly changing industries, senior care has seen a wave of consolidation defined by larger national and international players muscling out some of the smaller startups that have helped transform the senior care industry.
“Society itself is really going to buckle under the current demand,” he said of the future. “We see home care as being a big part of the solution to that, so educating and providing real viable solutions is a big part of what our mission is … we’re really trying to take a leadership role in shaping policy.”
Getting back to the topic at hand—the attraction of quality caregivers—Huber said the key is finding people that have a “genuine concern and love for older people,” and also creating a workplace that’s designed around being an “employer of choice.”