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Russo's New York Pizzeria

Russo's New York Pizzeria

Russo's New York Pizzeria serves high quality pizza in an upscale, yet casual setting when compared to other pizza franchises.

Financial Info (Click to Toggle)

Investment Range: $150,000 - $600,000 Franchise Units: 25
Franchise Fees: $40,000 Financing Available: Yes, via third party
Liquid Capital: $150,000 Training & Support: Yes



Russo's New York Pizzeria Logo


Russo’s Authentic New York Pizzeria is unique among the big national competitors in today’s marketplace. We are the only true, real New York-Style Pizza concept, dating back to 1978, using family recipes prepared with fresh ingredients; and we’ve stayed true to our passion, making New York-style pizza the old-fashioned way, while our competitors take short cuts using frozen dough, pre-made pizza sauce, and frozen toppings. We take great care to use only the freshest ingredients, for a cuisine that is chef-driven with high-quality ingredients rich with all-natural flavors, which your customers are bound to appreciate. What separates us from the other chains is the food – “If it isn’t fresh, don’t serve it,” is Russo family promise.


The son of first-generation Italian immigrants, Chef Anthony Russo grew up in a New Jersey home where the kitchen was the center of family life. Something was always cooking or baking there, with a lot of ingredients coming straight out of the family garden. Just the way his Grandpa and Nona Russo did, back in Avellino, Italy.

These experiences stuck with young Anthony as his family gathered, since 1978 when his father opened Russo's Italian Restaurant, which quickly became a local favorite. Just like that, Anthony found a second home in the restaurant kitchen. By the age of 12, he was learning family recipes from relatives who flew in from Naples and Sicily every summer. Making pizza and squachatta (calzones) became a passion for him.

Nowhere else in Houston could people find such authentic New York-style pizza.

The family recipe for hand-tossed dough, the sauce made from fresh-crushed California tomatoes, the blends of imported Italian cheeses: all these little things made a big difference. The bubbling of the crust, the flavors of a well-used oven, the alchemy of pure ingredients — it was unrivaled, as it remains today.

With 35 stores (plus a 36th in development), in both the United States and international markets. Russo New York Pizzeria is not only the fastest-growing pizza brand, it's the best pizza franchise to watch.


What makes Russo’s New York Pizzeria stand out from the rest is our dedication to baking fresh, authentic, hand-crafted New York-style pizza. We make our dough from scratch every day, using our specially formulated flour.

We make our sauce from scratch, in-store, using all-natural tomatoes grown just for us, that have all the essential qualities of the best tomatoes.

Our open kitchen concept at Russo’s is no secret – we showcase the art of cooking, in full view of the customer. You'll see our team members create our pizza, hand-tossing pizza dough, using fresh-cut vegetable and simmering sauce, baking it in a brick oven, with the aroma of fresh garlic wafting through our pizzeria. Our pasta is house-made, too — the real thing, not dried and packaged.

We use extra virgin olive oil in our recipes, and cook every dish with fresh ingredients. Every item on our broad menu is hand-crafted, with a variety of such Italian favorites as homemade gnocchi, lasagna, fettuccini Alfredo, spaghetti meatballs; plus gluten-free pasta and pizza for a healthier choice. Whether it’s at our place or at home with your family for our delivery service, we’re all about providing your customer a taste of the Little Italy experience. Mangia bene.

Authentic means fresh and artisanal, just like you’d see if you traveled to New York. It’s no secret – New York City has the best pizza in the country, and Chef Anthony Russo shares another open family secret – you can just fold it! Perfect pizza by the slice, thin and crisply prepared, just the way they do it in New York, right into your market. It’s not the water, it’s what you make it with, and the way you make it. Let Russo serve you an award-winning pizza — we promise, you’ll taste the difference.

About the pizza business



In quick-service and fast-casual dining, the pizza segment remains top-of-class in competition, volume, and consistent demand nationwide. The pizza industry shows every sign of enduring as a staple of the American diet, supporting the continued expansion of pizza franchises across the country. However, franchises must continue to put in the right quality ingredients around marketing, quality, delivery, and value to maintain its segment’s healthy outlook.

Pizza industry growth has historically been steady. And the fact is, 94% of the U.S. population eats pizza, and 37% of adults, age 18–34, prefer to dine out three or more times a week. Pizza makes for great business; it’s easy, convenient, and can please any crowd with its selection of toppings and options. One of the greatest highlights of the pizza industry is its high versatility and easy customization for consumer preferences, dietary needs, and changing tastes.

Each and every day, Americans eat approximately 100 acres of pizza — that’s about 350 slices per second. Roughly 30 billion pizzas are sold annually in the U.S., making the pizza market a $40 billion-per-year industry. Making pizza is an obvious way to capitalize on this growing trend.


Our numbers speak for themselves. Additional information is listed in Item 19 of the Disclosure Document for your review. The numbers are based on our store average.



Investment & Financial Info

Financial Information
Name Value
Liquid Capital: $150,000
Franchise Fee: $40,000
Franchise Units: 25
Financing Available: Yes, via third party
Training & Support: Yes

All financial information is provided by the franchise, business opportunity, business for sale or other advertiser, and that information is relied entirely on for the truthfulness and accuracy of the information provided.

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Video for Russo's New York Pizzeria

Russo's New York Pizzeria serves high quality pizza in an upscale, yet casual setting when compared to other pizza franchises.

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News / Press Releases about Russo's New York Pizzeria

Apr 07, 2015


Together with BoeFly, Guidant Financial has announced a new partnership with Russo???s Restaurants to increase credit access to restaurant franchisees, enabling more entrepreneurs to make Russo???s Restaurants franchise ownership a reality.

Apr 07, 2015

Sixth Russo???s New York Pizzeria Franchise Coming to UAE

On the heels of its fifth signed agreement to bring Russo???s New York Pizzeria to the United Arab Emirates, the well-known, Houston-based Italian restaurant and brand is now announcing its sixth signed franchise agreement with the well-established UAE restaurant developer and operator, Prime Hospitality.

Apr 07, 2015

Russo???s Restaurants Fast-Tracks U.S., International Expansion

Russo???s Restaurants, the family of dining concepts that includes Russo???s New York Pizzeria and Russo???s Coal-Fired Italian Kitchen, announced today plans to significantly enhance the brands??? U.S. and international presence for the remainder of 2015 and beyond amidst preparations for the 2015 Multi-Unit Franchising Conference.

May 22, 2013

Franchise Restaurant Investors Savor the Russo???s Difference

Russo???s restaurants reaches historic level of U.S. and international expansion; announces additional growth of New York Pizzeria and coal-fired Italian kitchen brands.

Feb 21, 2013

Houston-Based Italian Restaurant Franchise Sizzles with Success

Chef Anthony Russo Launches Gluten-Free Pizza Retail Line, Climbs Up Pizza Today Ranking

Dec 13, 2012

Newly Opened Russo???s New York Pizzeria Achieves 20 Percent Better Profits than Average First Week of Opening

Mission, Texas Pizzeria Holds Top Sales Record for First Week in Business

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