Overview
OrthoNOW is an upscale, immediate care franchise facility that is exclusively dedicated to treating orthopedic and sports
medicine injuries without an appointment. These injuries include fractures, sprains, concussions, open wounds,
dislocations, and lacerations. OrthoNOW’s rst facility was established in 2010 in Doral, FL, but additional facilities can be
franchised anywhere nationally and internationally.
OrthoNOW offers patients a differentiated service that traditional hospital emergency rooms and urgent care centers do
not: A luxury facility that provides walk-in, expert orthopedic care delivered by board-certied orthopedic physicians.
OrthoNOW is a fully integrated facility that provides on-site digital x-ray and MRI services, and accepts all forms of
insurance.
Market Analysis for Orthopedic Care
The Problem: Frustrating and Expensive General Care
Prior to OrthoNOW, patients with orthopedic and sports medicine injuries had to choose between receiving immediate
care at an emergency room or a general urgent care facility. At either facility, the patient’s experience would be frustrating,
expensive, and inefcient. For example, a patient with a broken nger would face the following path to treatment if he
started out at an emergency room or urgent care center:
Exhibit 1: Path to Treatment When Starting at an Emergency Room or Urgent Care Center
Total Time for Patient to Receive Appropriate Care: 1 - 4 Weeks
The Solution: Pleasant and Aordable Expert Care
With OrthoNOW, patients nally have a facility that treats their condition as its #1 priority. Patients no longer have to wait
unnecessarilywhileother,“higherpriority”patients (e.g.patientswithheart,asthma,andtraumaconditions)areseenahead
of them. When a patient is treated at OrthoNOW, a specialist sees him immediately and on-site. The injury is treated
correctlyduringtherst visit,eliminatingtheneedforfurther visitstoanothersurgeonorfacility.Inanidenticalscenariotothe
above,theOrthoNOWpatientwouldinsteadfacethefollowingpathtotreatment:
Exhibit 2: Path to Treatment When Starting at OrthoNOW
Total Time for Patient to Receive Appropriate Care: 1 - 3 Hours
Page 1 of 2
OrthoNOW, LLC 3650 NW 82nd Avenue, Suite 103 Doral, FL 33166 (305) 227-4263 info@orthonowfranchise.com www.orthonowfranchise.comThe Competition: Emergency Rooms, Urgent Care Centers, and Traditional Practices
The market for orthopedic care is comprised of hospital emergency rooms, urgent care centers, and traditional
orthopedic practice. Exhibit 3 highlights the unique market niche that OrthoNOW occupies relative to these competitors.
Exhibit 3: Competitive Landscape for Orthopedic Care
Low High
Low
Emergency
Rooms
Urgent Care
Centers
High
Traditional
Orthopedic
Practices
The collective failure of emergency rooms, urgent care centers, and traditional orthopedic practices to offer convenient
and expertcare isunderscoredby theleveloffrustrationamongstpatients:
•
Only57%ofAmericansreporthavingaccesstosame-dayornext-dayappointmentswiththeirpreferredphysician
•
Over 63% of Americans report difculty in accessing care on nights, weekends or holidays without going to the
emergency room
As shown in Exhibit 3, emergency rooms are both hard to access and incapable of delivering quality orthopedic care.
Urgent care centers are easier(and more pleasant) to access, but fail to provide quality orthopedic care. Traditional orthopedic practices provide quality orthopedic care but are impossibly hard to access on a timely basis.
Only OrthoNOW offers its patients excellent orthopedic c a re on an immediate basis, resulting in a signicantly
improved patient experience. While there are plenty of generic orthopedic urgent care centers popping up nationally
and internationally, only OrthoNOW offers a branding approach that can change the way musculoskeletal care is
delivered.
Franchise Pricing
OrthoNOW sells franchises on a single and multi-unit (area development) basis. For both franchise programs, OrthoNOW
charges an initial, upfront franchise fee, and a at, recurring fee based on a pre-dened set of services used by the franchisee (e.g. marketing material, practice manual, IP, web site, etc.).
OrthoNOW’s fees are benchmarked against other general urgent care franchises in North America. However,
OrthoNOW’s franchise model is more specialized than a general urgent care’s model and OrthoNOW’s value proposition
is more competitive than that of a general urgent care’s.
To be considered for an OrthoNOW franchise, please contact us at info@orthonowfranchise.com.
Page 2 of 2
OrthoNOW, LLC 3650 NW 82nd Avenue, Suite 103 Doral, FL 33166 (305) 227-4263 info@orthonowfranchise.com www.orthonowfranchise.com
Physician Expertise
Ease of Access & Quality of Experience
Overview
OrthoNOW is an upscale, immediate care franchise facility that is exclusively dedicated to treating orthopedic and sports medicine injuries without an appointment. These injuries include fractures, sprains, concussions, open wounds, dislocations, and lacerations. OrthoNOW’s rst facility was established in 2010 in Doral, FL, but additional facilities can be franchised anywhere nationally and internationally.
OrthoNOW offers patients a differentiated service that traditional hospital emergency rooms and urgent care centers do not: A luxury facility that provides walk-in, expert orthopedic care delivered by board-certied orthopedic physicians.
OrthoNOW is a fully integrated facility that provides on-site digital x-ray and MRI services, and accepts all forms of insurance.
Market Analysis for Orthopedic Care
The Problem: Frustrating and Expensive General Care
Prior to OrthoNOW, patients with orthopedic and sports medicine injuries had to choose between receiving immediate care at an emergency room or a general urgent care facility. At either facility, the patient’s experience would be frustrating, expensive, and inefcient. For example, a patient with a broken nger would face the following path to treatment if he started out at an emergency room or urgent care center:
Exhibit 1: Path to Treatment When Starting at an Emergency Room or Urgent Care Center
Total Time for Patient to Receive Appropriate Care: 1 - 4 Weeks
The Solution: Pleasant and Aordable Expert Care
With OrthoNOW, patients nally have a facility that treats their condition as its #1 priority. Patients no longer have to wait unnecessarily whileother,“higher priority”patients (e.g.patientswithheart,asthma,andtraumaconditions)are seen ahead of them. When a patient is treated at OrthoNOW, a specialist sees him immediately and on-site. The injury is treated correctly during the rst visit, eliminating the need for further visits to another surgeon or facility. In an identical scenario to the above, the OrthoNOW patient would instead face the following path to treatment:
Exhibit 2: Path to Treatment When Starting at OrthoNOW
Total Time for Patient to Receive Appropriate Care: 1 - 3 Hours
The Competition: Emergency Rooms, Urgent Care Centers, and Traditional Practices
The market for orthopedic care is comprised of hospital emergency rooms, urgent care centers, and traditional orthopedic practice. Exhibit 3 highlights the unique market niche that OrthoNOW occupies relative to these competitors.
Exhibit 3: Competitive Landscape for Orthopedic Care
The collective failure of emergency rooms, urgent care centers, and traditional orthopedic practices to offer convenient
and expertcare isunderscoredby theleveloffrustrationamongstpatients:
- Only 57% of Americans report having access to same-day or next-day appointments with their preferredphysician
- Over 63% of Americans report difculty in accessing care on nights, weekends or holidays without going to the emergency room
As shown in Exhibit 3, emergency rooms are both hard to access and incapable of delivering quality orthopedic care.
Urgent care centers are easier(and more pleasant) to access, but fail to provide quality orthopedic care. Traditional orthopedic practices provide quality orthopedic care but are impossibly hard to access on a timely basis.
Only OrthoNOW offers its patients excellent orthopedic c a re on an immediate basis, resulting in a signicantly improved patient experience. While there are plenty of generic orthopedic urgent care centers popping up nationally and internationally, only OrthoNOW offers a branding approach that can change the way musculoskeletal care is delivered.
Franchise Pricing
OrthoNOW sells franchises on a single and multi-unit (area development) basis. For both franchise programs, OrthoNOW charges an initial, upfront franchise fee, and a at, recurring fee based on a pre-dened set of services used by the franchisee (e.g. marketing material, practice manual, IP, web site, etc.).
OrthoNOW’s fees are benchmarked against other general urgent care franchises in North America. However, OrthoNOW’s franchise model is more specialized than a general urgent care’s model and OrthoNOW’s value proposition is more competitive than that of a general urgent care’s.
