MY HOUSE FITNESS OVERVIEW

My House Fitness has been a labor of love for owners Jennifer and Chris Wherrell. Their life-long passion for fitness, health and wellness led them to open their first location in 2010. Soon after, they were convinced that the Personal Training niche was not being met by other provider  and designed the framework for what would become this franchise.

Soon after completing all the necessary documents, My House Fitness had their first franchisee. Excited to spread their unique brand of catering to clients that desired one-on-one personal training, they developed a strategy that would allow more entrepreneurs to join them and expand the mission of helping others experience the joy of health and fitness! “We started My House Fitness with the goal to have our team help people who have found that traditional fitness studios just don’t work for them. The fact that there are no fitness businesses that are 100% focused on personal training makes us unique in the marketplace.”

Our goal is to build affordable, yet cutting edge, studios. My House Fitness does not require a huge footprint. Part of what we are selling is intimacy. The environment is comfortable and our team is laser focused on the personal goals of our diverse clientele.

So, if you are looking for an investment that couples your avocation with your vocation and provides you with a business model that is suited to a personal mission to help others, then My House Fitness will provide you the best of both worlds—a profitable business that is fun to own!

FAQs

DO I NEED TO HAVE ANY PRIOR EXPERIENCE IN THE FRANCHISE INDUSTRY TO OWN A MY HOUSE FITNESS?

You don’t need any prior experience in owning your own business or operating a franchise business. We understand that the majority of new franchise owners do not have prior experience in owning their own business. However, having a passion for fitness, health and wellness is strongly recommended.

WHAT OTHER SKILLS DO YOU CONSIDER CRITICAL FOR MY SUCCESS AS A FRANCHISEE?

Besides the obvious love of helping others, we believe that strong sales and customer-service skills are important. Your My House Fitness will be built on your willingness to develop relationships with your clients and members. You need to be highly motivated and have an earnest interest in keeping up with the industry’s resources and fitness-related information.

HOW LONG WILL I BE AT TRAINING AND WHAT CAN I EXPECT TO LEARN?

Our initial training program consists of approximately two weeks of classroom and on-site training at a company owned location in Orlando, Florida. Your training program will include administrative functions, operations, marketing concepts, customer-service training, personnel training and other important aspects of running the day-to-day business.

In addition, our support team will be at your location for two to three days to work directly with you and your initial staff to ensure that everyone is fully integrated into the My House Fitness family of franchisees.

WILL YOU ASSIST ME WITH MY FACILITY BUILD OUT AND SETTING UP THE EQUIPMENT? Yes. Our plan is to begin working with you on locating and signing a lease for space that will provide you with the opportunity for success. We will then begin working with you, your construction team, equipment manufacturers and suppliers to maximize the space that you have leased. DOES MY HOUSE FITNESS OFFER FINANCING? Yes. Qualified candidates can lease the majority of the fitness-related equipment from a number of lenders that can assist you with financing.   DOES MY HOUSE FITNESS OFFER A MULTIUNIT FRANCHISE OPPORTUNITY? Absolutely! We understand that you may want the flexibility to open multiple locations and have complete control of your territory. You are provided a protected territory as part of your franchise agreement. We will also provide you a first right of refusal for adjacent territories at the time of your franchise closing.

WHAT ARE THE INITIAL FRANCHISE FEES AND ONGOING ROYALTY FEES?

The initial franchisee fee is $19,500. You will pay ongoing royalties of 6% and contribute 1% to our national marketing fee. We ask that you spend between $500 and $750 a month in local advertising. Much of what you spend will be determined by the visibility of your studio.

WHERE SHOULD I LOCATE MY-MY HOUSE FITNESS PERSONAL TRAINING Studio?

Our goal is to find locations that provide significant community activity, including: 

• Mixed Medical Complexes and Offices

• High Traffic Areas

• Middle Upper Income Communities

• Strip Centers with Good Anchor Stores

Ideally, we would like to see you in approximately 1,200 – 1,500 square feet of space. If possible, we want road visibility and prominent signage. We will work directly with your local real estate professional to help select the best location available.

HOW LONG WILL IT TAKE ME TO OPEN MY BUSINESS ONCE I HAVE SIGNED A FRANCHISE AGREEMENT?

Since our build-out is not complicated, we will generally open within 3 - 4 months of signing your agreement. If your location has already been identified, the time to open can be reduced considerably.

WILL YOU HELP ME WITH MY INITIAL MARKETING STRATEGY AND GRAND OPENING?

Yes. We will assist you with all aspects of your opening and we will be in attendance.

SOCIAL MEDIA IS REALLY BIG RIGHT NOW. DO YOU HAVE A POLICY AS TO WHAT I CAN AND CANNOT DO?

We have an extensive social media policy that we have coupled with best practices. Some studio owners are better equipped than others to monitor and manage their social media presence. We will discuss this at length during training.