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Diversified Health & Fitness Brands

Diversified Health & Fitness Brands

Diversified Health & Fitness, Inc. is a holding company for a suite of vertically and horizontally integrated divisions of cutting-edge health clubs and fitness franchise supporting services.

Financial Info (Click to Toggle)

Investment Range: $9,500 Franchise Units: n/a
Franchise Fees: n/a Financing Available: Yes
Liquid Capital: $9,500 Training & Support: Yes


Diversified Health and Fitness Logo

Diversified Health and Fitness

The Fitness & Weight Loss Industry Is Booming
And Your New Business Could Be Too!

Americans' continuing struggle with obesity, coupled with health clubs' nimble responses to new opportunities, has fueled the rapid growth of the fitness industry. The domestic fitness industry, which boasted 25 million members in early 1999, set a goal of 50 million members in the U.S. by 2010 and 100 million members globally. The strength of the domestic fitness market is apparent from the numbers: Half of the opportunity resides in what is probably the most health-conscious country in the world, the United States.

Do you have the dream of running your own business in a field you love? Fitness Franchise Reviews has the information about the Best of the Best Fitness and Weight Loss centers in the business.

Every year, more people decide that it's time to get into shape. And they look for professionals to help them do it. In fact, government economists expect fitness training and aerobics instruction to be one of the fastest growing industry through 2012. The greater variety of skills you have, the better your chances of enjoying your financial freedom in this field and associating yourself with one of the Best Fitness Franchises that would best suit your personal and financial goals.

About Diversified Health & Fitness

Diversified Health & Fitness, Inc. is a holding company for a suite of vertically and horizontally integrated divisions of cutting-edge health clubs and fitness franchise supporting services.

The Company's health club franchises are founded on the industry practices that have been the hallmark of every successful physical fitness chain in the United States. The Company is the brainchild of Roger Wittenberns, one of the most well known names in the health club industry. Roger is the pioneer of the fitness club franchising model which has revolutionized the industry. He has also helped shape such widely imitated trends as direct debiting members' fees, leveraging the Internet for franchisee leads, and creating innovative programs to market health club memberships to families.

Benefits of Diversified Health & Fitness:

  • Franchise Business and Marketing Support
    We provide each of our franchisees with the tools and knowledge to make them successful fitness club operators. The experienced team at DHF has the ability to expertly guide our franchise partners through the process of building a winning brand. From construction, to membership sales, to managing a thriving business, DHF is there.
  • Partnership Network
    eDiets and Diversified Health and Fitness combine the two premier brands in dietary planning, prepared foods and Healthy lifestyle fitness destinations. eDiets will be the engine powering Diversified Health and Fitness' nutrition and weight loss systems. DHF has also partnered with doctors and supplement manufacturers to provide our members the safest and most effective nutritional regimen available.
  • Real Estate and Club Development Services
    DHF Real Estate assists our franchisees in locating and negotiating successful site locations.
  • Equipment Services
    DHF provides leased fitness and medical equipment to our franchisees. Our buying power creates an opportunity to acquire equipment at below wholesale pricing and captures a significant return on capital investment.
  • Web Services
    Diversified has developed professional individual health club web sites for all 50 states and soon to be opened locations, increasing search engine presence, brand recognition and member leads. We capture new member leads for our franchisees before they even open for business.


Purchasing a first franchise is a frightening experience but especially for me. Shortly after I financially committed to Sedona I learned of the change in corporate leadership to Diversified Health and Fitness. I was promptly contacted by Felicia and Susan from DHF who introduced the company and explained their marketing strategies that was a significant shift from the path on which I started. My initial reaction was one of panic as I had substantial investment now with an uncertain future in the hands of a corporation about which I knew very little. My only course of action was to trust in the extensive collective experience of DHF. My club opened 8/25/2008 with 524 members now after one month at 576. Our spa opened as well and in the first month we generated over $1,000/ week in revenue. No other club under the previous management opened this successfully. I am completely satisfied with the leadership of Diversified Health and Fitness and look forward to a long and successful relationship. Thank you DHF!

– Sandra Guidry, Owner (Sedona Fitness for Women - Cheyenne, Wyoming)

After being in the fitness industry for over 20 years and owning several health clubs in the Dallas / Ft. Worth metroplex, I can tell you the support obtained from the Diversified Health and Fitness team is hands down the best around. I am currently in the process of opening The Zoo Health Club in Anna, TX and Fit For Her in Sherman, TX. The entire team of DHF consists of individuals that have been in the business for many years and each provides extensive knowledge in all areas of the business. Innovative marketing programs, effective sales training techniques, extensive pre-sale support and experience in managing a successful business are only a few of the things you will get from DHF. The consistent help and support provided by DHF is unlike any in the industry and sis sure to make any of the unique health and fitness brands be a huge success!"

– Ray Shoaf, Owner (Zoo health club and Fit For Her - Anna, TX and Sherman, TX)

Diversified Health & Fitness Brands:

  • The Zoo Health Club
  • Rejuvenate Fitness Center & Spa for Women
  • Fit For Her
  • ShapeXpress for Women
  • Sedona Fitness for Women
  • Liberty Fitness Women's Health Club
  • Liberty Weight Loss
  • Fit Zone for Women
  • Butterfly Life
  • The Blitz
  • 123 Fit
  • Access Fitness

Learn More


Investment & Financial Info

Financial Information
Name Value
Liquid Capital: $9,500
Franchise Fee: n/a
Franchise Units: n/a
Financing Available: Yes
Training & Support: Yes

All financial information is provided by the franchise, business opportunity, business for sale or other advertiser, and that information is relied entirely on for the truthfulness and accuracy of the information provided.

About Health and Fitness Franchises

Health and fitness franchises won’t produce slim profits. Opportunities include 24-hour fitness centers, diet and nutrition franchises, women-only fitness franchises, martial arts & boxing franchises, medical franchises, tanning salons, teeth whitening programs, and weight loss franchises.

Search All Health and Fitness Franchises


Video for Diversified Health & Fitness Brands

Diversified Health & Fitness, Inc. is a holding company for a suite of vertically and horizontally integrated divisions of cutting-edge health clubs and fitness franchise supporting services.

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