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Decorating Den Interiors

Decorating Den Interiors

For over 40 years, Decorating Den Interiors has been bringing beauty, fulfillment, and opportunity into the lives of countless families throughout the United States and Canada.

Financial Info (Click to Toggle)

Investment Range: $100,001 Franchise Units: 280
Franchise Fees: $39,900 Financing Available: Yes
Liquid Capital: $100,001 Training & Support: Yes


   Decorating Den Pics

Exciting Industry

Could This Be You?                                

  • Do you have great talent but lack formal training?
  • Are you currently working for someone else in our industry?
  • Do you have a Design Degree but not sure what do next?
  • Are you running your own decorating or design business but you want to expand to the next level?

If you say yes to any of these, then Decorating Den Interiors can help you turn your passion into an exciting and rewarding future in the home furnishings industry. For over 40 years, Decorating Den Interiors has been bringing beauty, fulfillment, and opportunity into the lives of countless families throughout the United States and Canada. We've been attracting talented individuals and transforming them into great decorators with more skills, knowledge, experience and business support than anyone gets in school or working in stores. If you have the talent, we have the tools to help you start living the creative, rewarding and satisfying career of your dreams.

A Beautiful Concept

Much of our success can be attributed to the wisdom behind the fundamental Decorating Den Interiors concept: Home decorating should be done in the home. Our customers enjoy the convenience of seeing and reviewing thousands of quality samples from top manufacturers brought right to their homes. In this truly convenient setting, our decorators focus on the individual lifestyles, budgets, long-term needs and immediate desires of our clients while offering them a wide variety of decorating choices. Once they realize the time savings and convenience advantages of having a personal decorator and a retail store at their door, new customers quickly become repeat customers. And, satisfied customers generate referral customers.

An Unbeatable Competitive Edge

Our complimentary in-home consultations, coupled with outstanding shopping convenience give our local owners a competitive edge. Most new customers are surprised at the number of products we bring, impressed by how much value our professional decorators deliver, and are amazed at how enjoyable the experience can be.


Decorating Den Interiors offers a number of business-building advantages that are simply not available to many independent retail stores or independent decorators. As a Decorating Den Interiors franchisee, you instantly present an image of company strength and quality that is envied by most independent decorators. Additional benefits include the buying power of a large retail company, established accounts with top suppliers & manufacturers, impressive electronic and printed advertising, and effective lead generation tools. Our franchise also includes startup and ongoing training support, turn-key business management systems, sales incentives from our leading suppliers and instant access to help from hundreds of professionals across the country.


Women Decorating Den


A Remarkable Company

Decorating Den Interiors has become the largest and most comprehensive full service decorating franchise in North America. We are the world's largest and oldest independently owned franchisor of interior decorating businesses. Entrepreneur Magazine rated us "Best of the Best" ten years in a row.

Our industry acceptance is most gratifying. A visit to our Dream Room Photo Gallery will quickly show why our designers' work have been displayed in so many news publications, extolled on national television, featured in magazines, reviewed in Interior Design books and seen in thousands of local newspapers across the country.

Decorating Den  Magazines

Seven Businesses in One            

One of Decorating Den Interiors' best advantages is product variety. Because we offer our clients blinds/shades/shutters and custom draperies, casual/fine/outdoor furniture, floor/wall/bed coverings, accessories and lighting, our decorators enjoy increased sales opportunities on each client call. We truly do have something for everyone. Our Interior Decorators and Residential Designers have extensive sampling packages that allow them to offer several businesses rolled into one.  We offer:

decorating den conference

  • Custom Window Treatments
  • Blinds & Shades
  • Fine Furniture
  • Casegoods
  • Closet Systems
  • Outdoor Furniture
  • Wallcovering
  • Carpeting & Area Rugs
  • Accessories
  • Lighting
  • Artwork & more

Because we have Good/Better/Best quality in all of our products, our franchisees have the ability to work within any reasonable budget.

Our franchisees are trained professionals who supervise the project from conception to installation and work with the customer in "pulling it all together". The Decorating Den Interiors concept simply makes great business sense.

Decorating Den Carpet Samples

Established Product Lines

With the advantage of our multi-million-dollar group buying power, Decorating Den Interiors has negotiated superior product packages with a structured Preferred Network of over 100 top suppliers that provide our decorators with:

  • More choices for the client
  • Increased efficiency for the franchisee
  • Less searching for that 'special item'
  • Extensive sampling of fabrics, finishes, leathers
  • Higher discounts on the purchase
  • Greater profits on each sale

Besides freeing our owners from setting up new vendor accounts or being faced with large minimum orders, the Preferred Supplier Network allows our owners to buy at wholesale prices and design projects in multi-lifestyle categories as well as satisfy multiple homeowner demographic profiles.

A Solid Industry

Looking beyond all of the glamour and excitement associated with the home furnishing industry, interior decorating is also one of the nation's largest growth industries. Home furnishings and remodeling represent a $200 billion market in the U.S. and Canada. With every home that is built or purchased, a new prospective client is created. Even in markets where new housing sales have slowed, remodeling of existing homes is growing. Countless TV design shows are convincing those who believe that now may not be the time to buy a new home decide to renovate their current home instead. Regardless of the economy, the business potential for decorating is always there.

Marketing Tools

Impressive Tools That Generate Customers

The variety, impact and depth of our customer prospecting tools are nothing short of amazing. Decorating Den Interiors franchise owners are supported by an outstanding marketing program designed to build client confidence, credibility and name recognition. Our national marketing program includes: ongoing national advertising in leading consumer publications such as:

  • Traditional Home
  • Better Homes & Gardens Special Interest Publications
  • House Beautiful
  • Canadian Style at Home
  • And many more publications
Decorating Den Brochures

Our owners can draw upon a wide variety of professionally prepared local promotional materials including mailers, color postcards, magazine and newspaper ads, newspaper inserts, decorating columns, newsletters, press releases, and promotional flyers. All are available online and can be customized to give you impressive local impact and generate an ongoing flow of new customers.

Electronic & Social Media Marketing

In addition to our national advertising and available local advertising tools, owners are provided with a turn-key searchable and customizable website (at no charge), along with contemporary internet marketing tools for sending email blasts, blogging, and capitalizing on social media. Each franchisee is provided with a business Facebook page which is updated every few days from our headquarters freeing up a franchisees to do what they do best – decorating & design!

Extensive Training to Get You Up to Speed

At Decorating Den Interiors, our training is thorough and ongoing. Each step has been carefully designed to help you with every aspect of your business while bringing you up-to-speed, quickly and efficiently. Initial and ongoing training of franchise owners is a basic ingredient of our system and covers design principles, product knowledge, sales and marketing, and business management. Training begins with a 45-day home study preparation program. This initial training known as "Ready-Set-Go" includes the necessary steps to establish your new business locally.

meeting decorating den

New franchisees then attend Professional Design and Sales School, a comprehensive 2-week classroom training session conducted at the Lifestyle University in our corporate headquarters. The next step in our ongoing education program is provided through training sessions in your area to focus on each key aspect of our business. Training continues with regular regional meetings, sessions conducted by suppliers, our annual Conference and Suppliers' Market, and special national training events. 

Support to Make You More Productive

At Decorating Den Interiors, you are never alone. We take great pride in our team-spirited owners and field managers who share their experiences and offer a helping hand whenever needed. With our regional offices and our corporate staff, help, guidance and personal support are never more than a phone call or email away. Our DecoNet Intranet system enables franchise owners to communicate online with other owners as well as with field managers, and corporate staff. In addition to communications, DecoNet also provides sophisticated customer management, sales reporting and an extensive digital library of rooms, decorating tips, and much more.


Investment & Financial Info

Financial Information
Name Value
Liquid Capital: $100,001
Franchise Fee: $39,900
Franchise Units: 280
Financing Available: Yes
Training & Support: Yes

All financial information is provided by the franchise, business opportunity, business for sale or other advertiser, and that information is relied entirely on for the truthfulness and accuracy of the information provided.

About Home Services Franchises

Home services franchises are dedicated to the maintenance of their client’s home. Opportunities included alarm & security, framing, concrete, flooring, foreclosure, garage, green, handyman, home & outdoor lighting, home building distributorship, home improvement, home maintenance, cleaning, maid service, HVAC, interior decorating, junk removal, landscaping, lawn & landscaping, locksmith, painting, pest control, real estate, blind & window covering, siding, gutter cleaning, storage & organizational, surface and resurfacing and window blind franchises.

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Video for Decorating Den Interiors

For over 40 years, Decorating Den Interiors has been bringing beauty, fulfillment, and opportunity into the lives of countless families throughout the United States and Canada.

Please enjoy the following video presentation.

News / Press Releases about Decorating Den Interiors

Feb 24, 2015

Key executives celebrate 40 and 30 years with Decorating Den Interiors

Decorating Den Interiors, which is celebrating its 45th anniversary this year, also is marking significant anniversaries of key executives.

Feb 24, 2015

Decorating Den Interiors Honors Top Design Businesses

Decorating Den Interiors, North America???s largest home furnishings and interior design franchise company, named its Chairman???s Circle award winners for being the highest in sales in 2014.

Feb 24, 2015

Decorating Den Interiors shows strong retail sales, adds franchises in six states, D.C., and Canada in 2014, and plans info booth at Las Vegas Design & Construction week.

Decorating Den Interiors finished with another outstanding year in sales while continuing to add to its franchise base across North America in 2014.

Feb 24, 2015

Our Design Pros Make News Across the U.S. and Canada

In recent weeks, Decorating Den Interiors design professionals were featured in interior design articles in a variety of newspapers and magazines across the U.S. and Canada.

Feb 24, 2015

High Point Market Trends Programs Offered to Local Groups

Decorating Den Interiors design professionals are offering High Point Furniture Market trends programs to local organizations seeking fun, informative and visual presentations for meetings.

Feb 24, 2015

Dianne Wallis celebrates 15 years in style

After 15 years in business, Dianne Wallis is celebrating more than just an anniversary.

Feb 24, 2015

100 from Decorating Den Interiors to visit High Point Market

???We may be the largest buyer group from a single company attending market,??? says David Haseley, vice president of merchandising for North America???s largest home furnishings and interior design franchise company, Decorating Den Interiors. They will have 100 franchise owners, interior decorators and staff touring October???s High Point Market. They will come from 26 states and Ontario, Canada. Two will travel from as far away as California and New Mexico.

Feb 24, 2015

Interior Design Information Technology Director Wins Award

Decorating Den Interiors??? information technology director Charles (C.J.) Wood was awarded a scholarship to attend the worldwide SpiceWorld conference for IT professionals. He was provided conference registration, hotel expense and travel costs to Austin by scholarship sponsor LifeSize, a provider of HD video conferencing services.

Feb 24, 2015

Decorating Den Interiors designers featured in new book

Kitchen makeovers by three Decorating Den Interiors designers are featured in ???The Kitchen Bible: Designing the Perfect Culinary Space,??? a new book by Barbara Ballinger, Margaret Crane and Jennifer Gilmer.

Feb 24, 2015

Horizons Window Fashions named Supplier of the Year

Horizons Window Fashions was named Supplier of the Year by Decorating Den Interiors, North America???s largest interior design and home furnishings franchise company. This award is given for outstanding service as well as innovation of products and incentives.

Oct 16, 2012

Decorating Den Interiors offers online design inspiration for room makeovers

Decorating Den Interiors created a new website showcasing award-winning room makeovers from this year???s International Dream Room contest

Sep 01, 2012

Decorating Den Interiors Pioneers FranConnect Marketing Technology for Its Franchisees

Decorating Den Interiors (, North America???s largest home furnishings and interior design franchise company, is introducing to its franchisees a pioneering one-stop, cloud-based marketing resource that puts a wide array of client development tools at their fingertips.

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