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Press Releases
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America is in love with coffee. At Cowgirls Espresso, our baristas understand how important it is to not only serve the best drinks when customers need them, but to do it with flair and style. Our finesse is making headlines across the nation and the requests for franchising opportunities keep coming. So what's the ruckus about? CBS called us a "a marketing concept drawing customers and bringing them back for more, and more, and more."
What if We Wore Bikinis?
Seattle entrepreneur Lori Bowden founded Cowgirls Espresso knowing her kiosks would have to stand out in Seattle, the city of coffee. On one unusually hot summer day, an employee decided to wear a bikini top to stay cool, and within a couple weeks, Lori noticed a marked increase in sales. Soon at every stand, Bikini Wednesdays was a mainstay. Then Lori bought a stand near a military base, and started Military Mondays, which was soon followed by more theme days. The unstoppable buzz soon made national headlining news. A Steaming Opportunity.
Americans spend upward of US$19 billion on coffee, making it one of the hottest industries today, according to a Gourmet Retailer report. We drink more coffee than any other nation, and those under the age of 34 are clamoring for something other than the standard cup of joe. "Consumers are reacting vigorously to the growing menu of coffee options on store shelves and in coffee shops," says Robert F. Nelson of the National Coffee Association of USA, Inc. "The more varieties there are, the more they seem to want." It's true. Getting your first coffee of the day is no longer a routine, but a treat. At Cowgirls Espresso, stopping by the stand is taken to a whole new level. But don't take our word for it. Read what customers had to say.
"Getting my morning coffee's become a fun activity. I always look forward to seeing my favorite baristas. Andrew - Seattle, Washington
"I love chatting with the baristas. They're fun and relaxed, and that turns just an average morning into a great one." Emma - Tukwila, Washington
Media Coverage
"There are so many places selling the stuff that coffee shops have to come up with some pretty creative marketing strategies to keep a leg up on the competition". -CBSNEWS.COM
Cowgirls Espresso was on Fox News live. Adrianne was interviewed by Martha MacCallum of Fox News. The interview, titled "Hot Cup of Joe", was also featured on Foxnews.com
Foundations for Success.
With low start-up costs and minimal store requirements, Cowgirls Espresso is a coffee concept that's sure to seize consumers' desire for variety, quality and innovation. Cowgirls Espresso will help every new owner create the best business possible with full start-up support, training programs, site selections, decor, and other build-out specifications. We will also provide a fully developed operations manual, approved vendor lists and more. The soft-plumbed and hard-plumbed options give you the flexibility to place a Cowgirls Espresso where it will capture the most attention.
Ramp it Up.
To be a truly successful Cowgirls Espresso franchise owner, you need to be a self-starter with strong sales and customer service skills. Franchise owners must remember baristas make the business. They must be enthusiastic, outgoing, and treat each customer as an individual, because that's what Cowgirls Espresso is all about!
PLEASE NOTE DISCLAIMER: This brand page has been paid for by Cowgirls Espresso. Content within
this page that is paid will showcase a Sponsored icon. This means the brand has engaged Franchise Clique
to write the content. Content without the Sponsored Icon is either aggregated media placements the brand earned or
content the brand has created on its own. Questions can be sent to info@franchiseclique.com. This
information is not intended as an offer to sell, or a solicitation of an offer to buy, a franchise. It is for
information purposes only. Currently, the following states regulate the offer and sale of franchises: California,
Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South
Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of
these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale
registration and disclosure requirements in your state.